Welcome to HubShots Episode 191: Workflows are all Go, Chrome Third Party Cookie panic
This episode we chat about Workflow Go Actions, Third Party Cookies and what Chrome’s upcoming crackdown on them means, plus Instagram ECommerce. Oh, and McMuffins!
Listen to the episode here: https://soundcloud.com/hubshots/episode-191-workflows-are-all-go-chrome-third-party-cookie-panic/
Welcome to HubShots – APAC’s number 1 HubSpot focussed podcast – where we discuss HubSpot tips & tricks, new features, and strategies for growing your marketing and sales results.
HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
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Recorded: Thursday 20 February 2020 | Published: Friday 28 February 2020
Shot 1: Growth Thought of the Week
Connect with us on LinkedIn
Connect with Ian on LinkedIn here: https://www.linkedin.com/in/ianjacobau/
Connect with Craig on LinkedIn here: https://www.linkedin.com/in/craigbailey/
Focus
Shot 2: HubSpot Marketing Feature of the Week
Workflow Go Actions now in Contacts!
Action: review and clean up your workflows!
Shot 3: HubSpot Sales Feature of the Week
Collecting an organisation specific lead source as a contact property (like HubShots lead source), in a dropdown. Why? Because you may want to track other activities, like radio, magazine ads, foot traffic, partner referrals etc.
One way we have used it is when people don’t convert on the builder’s website we use that to remarket to potential customers to visit the display home and get the sales team in the home to ask where people found them.
Shot 4: HubSpot Extra of the Week
HubSpot and cookies:
“What did Google and Apple announce?
Google announced a new version of Chrome last year that would stop sending third-party cookies in cross-site requests unless they’re secured and flagged using an IETF standard called SameSite.
Apple, at their developer conference last June, announced a new version of Intelligent Prevention Tracking: the system that limits ad functionality on its native browser, Safari. The new version cracks down on first-party cookies.”
Nothing to worry about in terms of Hubspot tracking script in Chrome.
However, for Safari:
“The biggest change with the newest ITP update is that first party cookies stored in Safari that are unused for seven days will be deleted. This means that visitors who don’t return to your website within seven days will look like new visitors to HubSpot (or any other analytics tool). That means that your “unique visitor” or “new visitor” metrics may rise. In addition, you’ll likely see less browsing history in the contact records of Safari users.”
Shot 5: HubSpot Gotcha of the Week
Notifications for assigning Support Forms into Conversations
Thanks to Chris Higgins from Electric Monk who alerted us to this one.
Checking this further in Slack – we get notifications of team inbox email conversations, but not for support form conversations.
Doesn’t seem to be an option for it yet:
Shot 6: Marketing Tip of the Week
Brand reinforcement
https://www.underconsideration.com/brandnew/archives/mcdonalds_spells_it_out.php
Shot 7: Insight of the Week
Instagram ecommerce example
https://www.inputmag.com/features/teens-are-turning-instagram-into-their-own-ebay-thrift-shop
Just wait until Instagram adds native payment within the platform
Shot 8: HubSpot Throwback of the Week
Create automated emails faster with plain text emails in Workflows
And how far we have come since then!
Shot 9: Resource of the Week
Yet another Chrome SEO extension
Quick way to see top level items including Title, Headers, images, internal links.
Shot 10: Quote of the Week
“It’s not an experiment if you know it’s going to work. “
- Jeff Bezos
Bonus:
“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better. “
- Jeff Bezos
Shot 11: Podcast Episode of the Week
https://okdork.com/deep-sentinel/
Enjoyed listening to David Selinger’s story.
- He was an early employee at Amazon — working under Jeff Bezos
- He co-founded Redfin (now a $2.4 billion company)
- He is now inventing the next BIG thing in home security
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