Customers

We selected XEN from a collection of agencies when we were redesigning the Maestrano.com site and scaling up our digital marketing efforts. XEN provided great advice on strategy and also managed the site redesign plus HubSpot rollout. The project was a big success and we continue to rely on XEN for expert advice and assistance. Aside from strength at strategy, we've been impressed with XEN's comprehensive knowledge of the HubSpot product, even to the most detailed technical points.

In an industry full of SEO and SEM practitioners who promise the world and deliver very little Craig Bailey and XEN Systems are a beacon of light. XEN’s services to elcom have added enormous value not only to our organisation but our customers and our web content management product. In a space which is continuously changing XEN bring a deep understanding of SEO, SEM and Social and help us stay focussed on business goals.

Craig Bailey is easily the most professional person I have had the pleasure of working with. The most impressive aspect of Craig’s service is his initiative. I have a very specific target market in a specialised field, yet Craig has tapped right in to the needs of my business and has tailored the website accordingly."

We initially commissioned Craig to help build the SEO strategy for our new health information site. Since then, Craig has proven to be so much more than 'just an SEO guy' - Craig is now one of our most trusted business advisors across all 26 of our brands, and has helped radically evolve the company’s overall digital marketing strategy.

As the only Marketing employee in my organisation, I see XEN as an much needed extension of my team of one. As a company, we rely heavily on Craig and the team to turn our plans into reality. Irrespective of the size of task at hand, XEN continually take the time to understand why and guide us in the right direction - from emailing a subset of our contacts, to transforming our outdated website into a clean, contemporary site, with strategic goals in mind. It was only after starting with my current company that I realised Craig was a HubSpot guru. He's been instrumental in our adoption of HubSpot and the success we've seen as a result of using it. I often catch myself bragging about Craig's expertise and I consider myself lucky to work with him. I'm certain that we wouldn't be in the favourable position we are in today without XEN.

We initially engaged XEN to assist LG Solar & Energy to improve our lgenergy website SEO, however the project quickly grew to include strategy across paid and social channels as well, with a focus on driving leads. With the site now gaining 1100 visits per day and providing more than 1200 new leads per month, the project has been a great success. It has been a vital part of our 35% sales growth , compared to last year. We've been impressed with XEN's combination of strategic, technical and implementation skills, and have now introduced them into other divisions across LG.

XEN is a true extension of our marketing team and we have a genuine partnership dedicated to the success of the marketing strategy. They keep us at the forefront of digital marketing, even when we are time poor and limited in resources - finding creative and effective ways to keep us relevant in a very competitive and noisy landscape. Craig and the team never hesitate to share insight, train and enable; and while some would be concerned with making themselves redundant, XEN believe in empowering us to be confident in the digital space to grow, learn and succeed. I would recommend XEN to any organisation looking for a true digital marketing partner, who always has your best interest at heart.

Barker College have worked with Craig Bailey and XEN on two website projects. Most recently for the development of a new site for the School. Craig's professionalism and timely response is always appreciated on projects such as this. From the preparation of the redirect mapping file, to liaising with the web developers and testing all the redirects pre and post go-live, Craig and his team contributed to a smooth launch of our new site.

We engaged XEN to design, develop and optimise our new Maestrano website as part of a global launch of the Maestrano brand. We were especially concerned about this project given its importance to our company and the timeframes we needed. Working with Suellen and Craig was a great experience - they delivered an outstanding new website design including development of all content, and then implemented and launched the site on-time and within budget, whilst cooperating fully and smoothly with our teams. It has been a very successful project, and I have no hesitation in recommending XEN for high-level corporate website design and development.

XEN were initially engaged to provide Xakia with website design, build and release in a very tight timeframe, to provide the Xakia website with a much-needed facelift and customer journey. From the outset, XEN were focused on strategy and branding, without compromising the timetable. Xakia uses HubSpot for its marketing, and XEN provided guidance and training on maintenance of the website for blogs, landing pages, lead flow and website text changes. XEN were professional, efficient and an absolute delight to work with, leading to an ongoing engagement on other aspects of Xakia’s marketing strategy. We have since recommended XEN to others and will continue to do so.

Craig Bailey assisted us with developing and refining the strategy for promoting a major new initiative in education. He was able to guide us to clarity about our key messages and target audiences, as well as how to link the personas for those target audiences to those key messages and the channels we will use. He was outcomes-focused, kept us concentrated on the problem we are trying to solve for the end user and added great value to our marketing strategy. Craig is also very enjoyable to work with — the strategic lens he brought to bear never wavered, but we honed our strategy in a relaxed and fun session.