Spotify Ad Studio Service
Digital Manager, Marketing Manager, Social, Strategy

How to Use Spotify Ad Studio to Reach Your Audience

XEN was lucky to be part of the six months testing phase of Spotify’s new self-serve advertising platform, Ad Studio, which was officially launched in Australia early August 2018. Ad Studio allows advertisers to create an audio ad, select a target audience, specify a budget and track the results. With Spotify being the biggest subscription…

Marketers and Facebook Guidelines
Digital Manager, Marketing Manager, Social

A Guide For Marketers After Facebook Internal Content Guidelines Leaked

It appears Facebook’s Internal Rulebook on sex, violence and terrorism has been leaked to The Guardian. The social media giant’s secret rules and guidelines for deciding what and what not to be posted by Facebook’s 2 billion users are revealed for the first time. The investigation and the leaked documents will fuel a worldwide debate…

Efficient Marketing Manager
Digital Manager, Marketing Manager

4 Tips To Be A More Effective Marketer

Do you run the day or does the day run you? Typically, marketers have a lot on their plate at one time. Campaign reviews. Rescheduled timelines. Looming deadlines. Reporting tasks. New content pressure. Lead generation. Conversion rates. Stakeholder buy-in. The responsibilities are endless. Here are four changes you can make to your day that will…

Marketing Tools
Digital Manager, Marketing Manager

What’s In Your Marketing Stack?

A marketing technology stack is a grouping of technologies that marketers leverage to conduct and improve their marketing activities. Often, the focus of marketing technologies is to make difficult processes easier, and to measure the impact of marketing activities and drive more efficient spending.     Optimizely With the huge range of marketing tools available, it…