It’s not uncommon for managers to want to switch off a branding campaign when they rank at the top of the page organically. It doesn’t make sense to them that they would also pay for per click for their ad to appear in the number one position. The idea to save money or allocate it…
XEN was lucky to be part of the six months testing phase of Spotify’s new self-serve advertising platform, Ad Studio, which was officially launched in Australia early August 2018. Ad Studio allows advertisers to create an audio ad, select a target audience, specify a budget and track the results. With Spotify being the biggest subscription…
Google is constantly making changes to its ranking algorithm. How well do you know how SEO is changing?
The latest state of the internet report includes some interesting insights around mobile, advertising, ad formats and ad blocking. Want a quick summary – this is for you.
It appears Facebook’s Internal Rulebook on sex, violence and terrorism has been leaked to The Guardian. The social media giant’s secret rules and guidelines for deciding what and what not to be posted by Facebook’s 2 billion users are revealed for the first time. The investigation and the leaked documents will fuel a worldwide debate…
Do you run the day or does the day run you? Typically, marketers have a lot on their plate at one time. Campaign reviews. Rescheduled timelines. Looming deadlines. Reporting tasks. New content pressure. Lead generation. Conversion rates. Stakeholder buy-in. The responsibilities are endless. Here are four changes you can make to your day that will…
A marketing technology stack is a grouping of technologies that marketers leverage to conduct and improve their marketing activities. Often, the focus of marketing technologies is to make difficult processes easier, and to measure the impact of marketing activities and drive more efficient spending. Optimizely With the huge range of marketing tools available, it…