This is a post from contributing author Victoria Greene – Brand Marketing Consultant & Freelance Writer. At the end of 2017, Forrester found that 11% of B2B sales were being made through ecommerce — a testament to the rapid and pervasive growth of ecommerce across a wide range of sectors. Whether you are selling bespoke building equipment […]
CX (Customer Experience), UX (User Experience) and UI (User Interface) have all seen a renewal in interest as disciplines in the last couple of years. For the uninitiated, it can be a confusing set of terms as they are essentially related.
Personalisation should start with understanding how your target niche wants to engage with you and your brand specifically, with data collection and communication preference.
Google and pretty much every other web professional in the world has been putting out the same message for a good few years now – get your site mobile ready if you want to make it a winner. Now the search giant has gone one step further and announced a major algorithm update specifically focused […]