Facebook connects you with customers on a more personal level. Your fans choose to follow you and want to receive news about your services and products. So, are you making the most of this unique opportunity to go beyond advertising to reach your customers?
Let’s say you have an e-commerce site, with decent conversion rates and consistent traffic from your Google Adwords Pay Per Click (PPC) campaign. You’ve probably come to realise, as most e-commerce site owners do, that most of your conversions are being generated by only a few keywords. Imagine if you could find more of those high converting keywords. Your conversion rate would improve and of course, so would your bottom line.
We’re here to talk about LinkedIn as a platform and as a social media. While Twitter, Google +, Instagram, Facebook, and Pinterest have a special niche carved out in the digital and social information superhighway, LinkedIn remains the elephant in the room for business to business results and for establishing yourself within your professional industry. […]