Digital Marketing Tidbits
SEM, Tidbits

Data Mining Google Adwords Data

Let’s say you have an e-commerce site, with decent conversion rates and consistent traffic from your Google Adwords Pay Per Click (PPC) campaign. You’ve probably come to realise, as most e-commerce site owners do, that most of your conversions are being generated by only a few keywords. Imagine if you could find more of those high converting keywords. Your conversion rate would improve and of course, so would your bottom line.

Digital Marketing Tidbits
Social, Tidbits

Remember These 5 Things Before Posting to LinkedIn

We’re here to talk about LinkedIn as a platform and as a social media. While Twitter, Google +, Instagram, Facebook, and Pinterest have a special niche carved out in the digital and social information superhighway, LinkedIn remains the elephant in the room for business to business results and for establishing yourself within your professional industry. […]