Spotify Ad Studio Service
Digital Manager, Marketing Manager, Social, Strategy

How to Use Spotify Ad Studio to Reach Your Audience

XEN was lucky to be part of the six months testing phase of Spotify’s new self-serve advertising platform, Ad Studio, which was officially launched in Australia early August 2018. Ad Studio allows advertisers to create an audio ad, select a target audience, specify a budget and track the results. With Spotify being the biggest subscription…

HubSpot, Marketing Manager, Strategy

Using Bots In Your Business To Drive Customer Growth

Communication has evolved from traditional advertising through print, billboard, radio, and TV to a more customer-centric approach. Businesses now put more focus on customer experience and engagement through knowledge-based content and a more personalised solution to solving a customer’s issue. Businesses have taken advantage of different social media platforms to promote their brand or business.…

Effective Positioning Of Your Brand Or Business On Social Media
General, Marketing Manager, Social, Strategy

Effective Positioning Of Your Brand Or Business On Social Media

In today’s fast-paced and competitive business world, you may have to ask yourself as a digital marketing manager – “is your brand or business reaching the right people on the right platforms? Are these people getting value from your marketing strategy? Are they ultimately becoming loyal customers or official brand ambassadors?” As a marketing manager…