HubSpot, Marketing Manager, Strategy

Using Bots In Your Business To Drive Customer Growth

Communication has evolved from traditional advertising through print, billboard, radio, and TV to a more customer-centric approach. Businesses now put more focus on customer experience and engagement through knowledge-based content and a more personalised solution to solving a customer’s issue. Businesses have taken advantage of different social media platforms to promote their brand or business.…

Effective Positioning Of Your Brand Or Business On Social Media
General, Marketing Manager, Social, Strategy

Effective Positioning Of Your Brand Or Business On Social Media

In today’s fast-paced and competitive business world, you may have to ask yourself as a digital marketing manager – “is your brand or business reaching the right people on the right platforms? Are these people getting value from your marketing strategy? Are they ultimately becoming loyal customers or official brand ambassadors?” As a marketing manager…

Why Shopify Needs To Be Part Of Your 2018 Ecommerce Plans
Marketing Manager, Strategy, Web

Why Shopify Needs To Be Part Of Your 2018 Ecommerce Plans

This is a post from contributing author Victoria Greene – Brand Marketing Consultant & Freelance Writer. At the end of 2017, Forrester found that 11% of B2B sales were being made through ecommerce — a testament to the rapid and pervasive growth of ecommerce across a wide range of sectors.  Whether you are selling bespoke building equipment…