XEN was lucky to be part of the six months testing phase of Spotify’s new self-serve advertising platform, Ad Studio, which was officially launched in Australia early August 2018. Siince then, we have used it across multiple clients who have enjoyed havig their brand prmoted on the platform. The article below was written in August […]
In today’s fast-paced and competitive business world, you may have to ask yourself as a digital marketing manager – “is your brand or business reaching the right people on the right platforms? Are these people getting value from your marketing strategy? Are they ultimately becoming loyal customers or official brand ambassadors?” As a marketing manager […]
In the world of technology, new trends and new technology can come about in the blink of an eye. A technology that was introduced 6 months ago may be old news just a few months later. It may be superseded by another new or better technology, either hardware or software. Trends come and go. Some […]
If you have a business, big or small, you no doubt have made investments in social media and mobile marketing. If your business is still asking why social media is a channel you should consider, recent insights might help you along. You want mileage for your brand or service and a wider reach for potential […]
Facebook marketers everywhere are up in arms about the new Facebook News Feed algorithm changes. What’s actually changing? What am I supposed to do differently? We wanted to address the key issues so our own customers and Facebook marketers far and wide have a plan in place to respond. We’ll look at: What are the […]
How to use paid channels to drive traffic to your accounting web site – we look at 10 quick tips for planning your paid traffic strategy.
It appears Facebook’s Internal Rulebook on sex, violence and terrorism has been leaked to The Guardian. The social media giant’s secret rules and guidelines for deciding what and what not to be posted by Facebook’s 2 billion users are revealed for the first time. The investigation and the leaked documents will fuel a worldwide debate […]