Spotify Ad Studio Service
Digital Manager, Marketing Manager, Social, Strategy

How to Use Spotify Ad Studio to Reach Your Audience

XEN was lucky to be part of the six months testing phase of Spotify’s new self-serve advertising platform, Ad Studio, which was officially launched in Australia early August 2018. Ad Studio allows advertisers to create an audio ad, select a target audience, specify a budget and track the results. With Spotify being the biggest subscription…

Effective Positioning Of Your Brand Or Business On Social Media
General, Marketing Manager, Social, Strategy

Effective Positioning Of Your Brand Or Business On Social Media

In today’s fast-paced and competitive business world, you may have to ask yourself as a digital marketing manager – “is your brand or business reaching the right people on the right platforms? Are these people getting value from your marketing strategy? Are they ultimately becoming loyal customers or official brand ambassadors?” As a marketing manager…

facebook algorithm changes
General, Marketing Manager, Social, Strategy

New Facebook News Feed Algorithms – What’s Changed and How You Should Respond

Facebook marketers everywhere are up in arms about the new Facebook News Feed algorithm changes. What’s actually changing? What am I supposed to do differently? We wanted to address the key issues so our own customers and Facebook marketers far and wide have a plan in place to respond. We’ll look at: What are the…

Marketers and Facebook Guidelines
Digital Manager, Marketing Manager, Social

A Guide For Marketers After Facebook Internal Content Guidelines Leaked

It appears Facebook’s Internal Rulebook on sex, violence and terrorism has been leaked to The Guardian. The social media giant’s secret rules and guidelines for deciding what and what not to be posted by Facebook’s 2 billion users are revealed for the first time. The investigation and the leaked documents will fuel a worldwide debate…