Getting More Competitive

Google AdWords Get More Competitive with Ad Extensions

We’re all aware by now that the past couple of years have been exceptionally busy for the guys at Google. Major algorithm changes have come in across the board with Penguin, Panda and Hummingbird, but did you know that the search giant didn’t stop there, they’ve also added new algorithms to AdRank, the calculation in AdWords that determines PPC and the position your ad appears.

Digital Marketing Tidbits
SEM, Tidbits

Data Mining Google Adwords Data

Let’s say you have an e-commerce site, with decent conversion rates and consistent traffic from your Google Adwords Pay Per Click (PPC) campaign. You’ve probably come to realise, as most e-commerce site owners do, that most of your conversions are being generated by only a few keywords. Imagine if you could find more of those high converting keywords. Your conversion rate would improve and of course, so would your bottom line.