It’s not uncommon for managers to want to switch off a branding campaign when they rank at the top of the page organically. It doesn’t make sense to them that they would also pay for per click for their ad to appear in the number one position. The idea to save money or allocate it […]
You’ve heard of remarketing, and you know it is useful. But are you implementing it well? Here’s how to improve your remarketing ROI.
Programmatic advertising expenditures are expected to top $9.8 billion USD by the end of 2014. Now, more than ever, it’s critical that marketing managers understanding the growth opportunities available in the mobile programmatic ad space so you can position your business to capitalise on these opportunities. Here’s what you need to know.