It’s not uncommon for managers to want to switch off a branding campaign when they rank at the top of the page organically. It doesn’t make sense to them that they would also pay for per click for their ad to appear in the number one position. The idea to save money or allocate it…
In today’s fast-paced and competitive business world, you may have to ask yourself as a digital marketing manager – “is your brand or business reaching the right people on the right platforms? Are these people getting value from your marketing strategy? Are they ultimately becoming loyal customers or official brand ambassadors?” As a marketing manager…
In the world of technology, new trends and new technology can come about in the blink of an eye. A technology that was introduced 6 months ago may be old news just a few months later. It may be superseded by another new or better technology, either hardware or software. Trends come and go. Some…
If you have a business, big or small, you no doubt have made investments in social media and mobile marketing. If your business is still asking why social media is a channel you should consider, recent insights might help you along. You want mileage for your brand or service and a wider reach for potential…
Facebook marketers everywhere are up in arms about the new Facebook News Feed algorithm changes. What’s actually changing? What am I supposed to do differently? We wanted to address the key issues so our own customers and Facebook marketers far and wide have a plan in place to respond. We’ll look at: What are the…
If you follow us on Facebook, Twitter or LinkedIn then you might have already seen the following posts. If not, it’s time to catch up on your Marketing reading! Here’s a quick update on some of the interesting reads the team at XEN Systems has found. Follow the links to get updated. The HubSpot blog produced…
March has flown by for marketing managers. If you didn’t get a chance to see the educational, interesting content we shared over this month, here’s your easy catch-up piece! From social media to successful site design, XEN Systems has got you covered for this month’s most interesting marketing reading. Social Growth Snapchat is a relatively new marketing…