XEN Systems Marketing Blog

18 Aug

HubShots Episode 97: Marketers ruin everything – how to be responsible marketers

In this episode Ian and Craig discuss the need to be responsible marketers based on Kipp Bodnar’s recent post on how marketers ruin everything. Next up are the cool HubSpot tips including viewing field history, and the new HubSpot Teams setting in Settings.

Then the news of P&G slashing their advertising spend and yet increasing sales.

They provide a strategic overview of how accounting practices can use Facebook for marketing.

There’s a good post from Databox featuring Inbound podcasts, plus a bunch of great resources including the new HubStrap landing page builder.

Posted on August 18, 2017August 14, 2017 by XEN Systems Leave a comment

10 Aug

SEO, Strategy

How to Drive Free Traffic from Google to your Accounting Website

You’re competing with a lot of accountant and accounting practice online – so how do you get a piece of that traffic pie from Google? Check out our 15 creative ideas on how to drive free Google traffic to your accounting website.

Posted on August 10, 2017August 10, 2017 by XEN Systems Leave a comment

09 Aug

HubShots, HubSpot, Marketing Manager

HubShots Episode 96: Using HubSpot Search, Deal Stage Funnels and Why You Should be using https!

In this episode Ian and Craig talk about switching to https://, analyse what makes a post go viral and think up some creative ideas to drive traffic to accounting practice sites.

Posted on August 9, 2017August 7, 2017 by XEN Systems Leave a comment

09 Aug

Marketing Manager, SEO

How to Optimise Your Google My Business Listing in 2017

Google My Business (GMB) is a free tool that assists businesses in managing and improving online presence. By utilising this tool, you can provide your customers with basic information about your business – directions, opening hours, contact details, photos and website. Here’s how to get started with Google My Business. Setting Up Google My Business…

Posted on August 9, 2017August 14, 2017 by Roselen Fernandez Leave a comment

04 Aug

HubShots, HubSpot, Marketing Manager

HubShots Episode 95: Traffic plus No Conversion equals No Business

In this episode Ian and Craig review the recent Grow With HubSpot Sydney event, play with the new reports on the HubSpot dashboard and investigate new properties when moving between Deal stages in HubSpot CRM.

Posted on August 4, 2017 by XEN Systems 1 Comment

03 Aug

HubShots, HubSpot, Marketing Manager

HubShots Episode 94: Active Listening, Contact Re-subscription, Having the Right Contact Properties plus Our Gmail Tip

Active listening – it’s actually pretty hard, but very important for good relationships. Plus we chat through the easy-to-miss HubSpot contact email re-subscription option, and also a cool GMail extension to improve your productivity.

Posted on August 3, 2017August 3, 2017 by XEN Systems Leave a comment

HubSpot Calendar tip, Sending Weekly Sales Reports, and why you need to Stop Organic Social activities!

19 Jul

HubShots, HubSpot, Marketing Manager

HubShots Episode 93: HubSpot Calendar tip, Sending Weekly Sales Reports, and why you need to Stop Organic Social activities!

Ian and Craig chat through a quick tip for using the HubSpot calendar, plus a hack for sending weekly sales reports even if you don’t have the HubSpot reporting add-in.

Posted on July 19, 2017July 16, 2017 by XEN Systems Leave a comment