Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search and Be Found and Craig Bailey from XEN Systems.
Recorded: Monday 07 November 2016 | Published: Saturday 12 November 2016
Welcome to the Election Episode
http://inboundcountdown.com - less than 14 hours left!
Looking forward to Charles Duhigg - just read his book The Power of Habit - tons of interesting insights into how people can reset their habits for better productivity and achievement.
Join the HubShots Facebook Group:
https://www.facebook.com/groups/1608138752821574/
We had a bit of an early taste - visiting the HubSpot offices this morning, running into Luke Summerfield, Bertie, Mo, Varun, Brent, Ryan, Kat, Angus, Madison
HubSpot’s new learning centre - for managing all your certifications
Another reminder to do the training - so much good content.
Takeaway: never say things along the way about talking about the releases.
How Slack uses Twitter:
https://slackhq.com/finding-our-twitter-voice-2684669345ab#.218db7v1l
Document a process for how you ‘speak’ on each of your company channels.
INBOUND is sold out! I heard from a birdy that there is around 20,000 people attending this year!
A contrarian, but I think accurate, look at how Google is destroying the search ecosystem:
http://www.seobook.com/securing-fear-and-mobile-monetization
What types of content get shared:
http://buzzsumo.com/blog/magical-content-gets-links-shares-new-research-buzzsumo-majestic/
Our research identified five content types that have the potential to achieve both high numbers of shares and high numbers of domain links. These are:
Lead scoring and nurturing:
Although it covers a different product - Drip - the approaches he goes through are well worth reviewing.
Particularly understanding lead nurturing versus customer nurturing, and also the different types of nurturing that apply to early startup companies versus established companies.
Some updates to the HubSpot all in one mobile app for iOS
https://itunes.apple.com/ie/app/hubspot-marketing-crm-sales/id1107711722?mt=8
What's New in Version 2.5.1
- New GrowthBot widget, the chatbot for marketing and sales
- You can now send tracked email from the app
https://itunes.apple.com/us/app/life-cycle-track-your-time/id1064955217?mt=8
http://www.northcube.com/lifecycle/
Life Cycle automatically tracks your time and maps your life. Best part is it uses only 1% of your battery.
HubnSpoke by the team at The Kingdom:
https://www.thekingdom.com.au/hubnspoke
Adam Steinhardt and Zaahn Johnson
Directly from the new HubSpot office in Boston.
Success is making those who believed in you look brilliant.
~ Dharmesh Shah
