Recorded: Tuesday 16 August 2016 | First Published: Friday 26 August 2016
Welcome
Inboundcountdown.com - 84 days left
New Spotlight Speaker - Serena Williams - http://www.inbound.com/speakers/serena-williams
Point out the product updates page > http://www.hubspot.com/product-updates
May 17:
http://www.hubspot.com/product-updates/a-simple-focused-writing-experience-in-hubspot
In BETA - New Composer in Blog
Looks like you can manage the editorial process all within HubSpot!
Craig’s comment: seems a bit underwhelming at this early stage, will be interesting to see how it develops from here. Like how it will paste from Google Docs and clean up the formatting.
Prepare more PowerPoint presentations
PowerPoint all the things!
Big agency work is going to be under fire from smaller agencies.
For all of their ‘research’ they often miss big players in the market if they don’t understand the industry well.
Understanding your customer’s industries is vital and can’t be substituted with general research.
If you have an intimate knowledge of your business and industry this gives you a distinct advantage over other companies that enter the market and rely on outside research.
Larry Kim had an awesome Facebook Likes post a few weeks back:
Setting up your first Inbound campaign in HubSpot - Part 2
Last week we mentioned the Projects available in the Productivity menu
Over the next few weeks we’re going to discuss the Content Offer Campaign:
Last week: Content creation => content offer => persona => buyer’s journey stage
This week:
Next week:
Very important:
Define campaign details:
2 tools we use:
For creating Content Downloads quickly use > Beacon - http://beacon.by/
To create Call to Actions and blog and social images use > Canva - https://www.canva.com/
Focussing on the positives - email stats
3 Unusual Hacks to Dramatically Up Your LinkedIn Game
https://medium.com/marketing-and-entrepreneurship/3-unusual-hacks-to-dramatically-up-your-linkedin-game-9c9cf8966418#.sankao88q
The results from using SlideShare with CTAs
https://inbound.org/blog/important-lessons-learned-from-over-14-million-slideshare-views
Key point: if you write content for other sites, often they won’t let you include a CTA in the content, but they have no problem if you have a SlideShare deck embedded - which itself has a CTA.
Justin Theng: Sometimes when you're testing your smart fields and progressive forms, in order for it to work you have to put your browser in incognito mode :)
Justin mentioned that in our HubShots WhatsApp group - you should join us: http://hubshots.com/whatsapp/
Marketing School - I’m a fan now too:
https://itunes.apple.com/au/podcast/marketing-school-digital-marketing/id1138869817?mt=2
Do we allocate time to think & plan?
I attract a crowd, not because I'm an extrovert or I'm over the top or I'm oozing with charisma. It's because I care. - Gary Vee
