HubShots Episode 47: HubSpot Composer, Planning a Campaign, Awesome Facebook Tip

Welcome to Episode 47 of HubShots!

Recorded: Tuesday 16 August 2016 | First Published: Friday 26 August 2016

Welcome

Shot 1: Inbound Thought of the Week

Inboundcountdown.com - 84 days left

New Spotlight Speaker - Serena Williams - http://www.inbound.com/speakers/serena-williams

Shot 2: HubSpot Feature/Tip of the Week

Point out the product updates page  > http://www.hubspot.com/product-updates

May 17:

http://www.hubspot.com/product-updates/a-simple-focused-writing-experience-in-hubspot

In BETA - New Composer in Blog

Looks like you can manage the editorial process all within HubSpot!

Craig’s comment: seems a bit underwhelming at this early stage, will be interesting to see how it develops from here. Like how it will paste from Google Docs and clean up the formatting.

Shot 3: Challenge of the Week

Prepare more PowerPoint presentations

PowerPoint all the things!

Shot 4: Opinion of the Week

Big agency work is going to be under fire from smaller agencies.

For all of their ‘research’ they often miss big players in the market if they don’t understand the industry well.

Understanding your customer’s industries is vital and can’t be substituted with general research.

If you have an intimate knowledge of your business and industry this gives you a distinct advantage over other companies that enter the market and rely on outside research.

Shot 5: Pro Tip of the Week

Larry Kim had an awesome Facebook Likes post a few weeks back:

https://medium.com/marketing-and-entrepreneurship/one-weird-trick-to-get-more-facebook-likes-for-free-68ae523542fd

Shot 6: State of Inbound Item of the Week

Setting up your first Inbound campaign in HubSpot - Part 2

Last week we mentioned the Projects available in the Productivity menu

Over the next few weeks we’re going to discuss the Content Offer Campaign:

Last week: Content creation => content offer => persona => buyer’s journey stage

This week:

• Content campaign

Next week:

• Content promotion

Very important:

Define campaign details:

1. Set attainable visit, lead, and customer goals.
2. Determine a timeline (if applicable).
3. Associate the buyer persona(s).

2 tools we use:

For creating Content Downloads quickly use > Beacon - http://beacon.by/

To create Call to Actions and blog and social images use > Canva - https://www.canva.com/

Shot 7: Motivation of the Week

Focussing on the positives - email stats

Shot 8: Resource of the Week

3 Unusual Hacks to Dramatically Up Your LinkedIn Game

https://medium.com/marketing-and-entrepreneurship/3-unusual-hacks-to-dramatically-up-your-linkedin-game-9c9cf8966418#.sankao88q

Shot 9: Community Item of the Week

The results from using SlideShare with CTAs

https://inbound.org/blog/important-lessons-learned-from-over-14-million-slideshare-views

Key point: if you write content for other sites, often they won’t let you include a CTA in the content, but they have no problem if you have a SlideShare deck embedded - which itself has a CTA.

Shot 10: Listener Tip of the Week

Justin Theng: Sometimes when you're testing your smart fields and progressive forms, in order for it to work you have to put your browser in incognito mode :)

Justin mentioned that in our HubShots WhatsApp group - you should join us: http://hubshots.com/whatsapp/

Shot 11: Podcast of the Week

Marketing School - I’m a fan now too:

https://itunes.apple.com/au/podcast/marketing-school-digital-marketing/id1138869817?mt=2

Shot 12: Thought of the Week

Do we allocate time to think & plan?

Shot 13: Quote of the Week

I attract a crowd, not because I'm an extrovert or I'm over the top or I'm oozing with charisma. It's because I care. - Gary Vee