HubShots Episode 43: HubSpot Inbound Agendas, HubSpot updates, HubSpot Tips, Latest Content Marketing Research
Welcome to Episode 43 of HubShots! Recorded: Wednesday 20 July 2016
If you're new to HubSpot, we guide you on where to start, how to do it right, and train you to make the most of the platform.
Review your HubSpot portal to uncover issues, spot growth opportunities, and ensure you're maximising its potential.
Unlock business growth with automation and attribution. Implement best practices and execute marketing campaigns.
HubSpot On-Demand
HubSpot Training
HubSpot Websites
HubSpot Campaigns
Virtual HubSpot Manager
2 min read
Craig Bailey
19 August 2016 12:59:27 PM
Recorded: Thursday 14 July 2016
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Did you know that we had slides in episode 38 and episode 39?
Only 117 days until Inbound 2016: http://inboundcountdown.com
Inbound Training > http://www.inbound.com/inbound16/trainings
Prediction: Ellie Goulding for the main entertainment event: https://en.wikipedia.org/wiki/Ellie_Goulding
Using the Competitor Manager: https://app.hubspot.com/competitors/
A quick tip for people who may have forgotten about it
HubSpot has a ton of tools that are easy to forget about. We might look at the Keyword tool in a future episode
HubSpot COS scenario - wanting to have 2 web sites using the Website Add-on
HubSpot COS = HubSpot Website Platform
On average, customers who use the HubSpot Website Platform to power their inbound marketing generate 10-20% more traffic than marketers using another CMS. Find out how.
Shot 4: Opinion of the Week
https://www.marketingweek.com/2016/07/12/mark-ritson-maybe-its-just-me-but-shouldnt-an-expert-in-marketing-be-trained-in-marketing/
Brilliant example of creating buzz - this is an example of using content to drive reaction, and then push to an upsell to his mini-MBA offering
https://medium.com/@pauldughi/no-correlation-between-social-shares-and-people-reading-anything-b592c8d8cfbf
Example of a HubShots promotion where we spent $100. It got 169 post likes - yay, but only 4 link clicks! Goes to show the trap of vanity metrics:
Shot 6: State of Inbound Item of the Week
https://research.hubspot.com/reports/the-future-of-content-marketing
Notice the increase in use of Facebook as a news source:
Notice that people consume video thoroughly, but not podcasts:
One interesting benefit of podcasts - it’s one of the few content sources you can skim and do other things (eg drive, work out, commute in general, walk, have on in the background)
In BETA currently:
Congrats to the HubCast on their 100th episode! https://www.thesaleslion.com/hubcast-podcast/
Facebook Pages App: https://www.facebook.com/help/463079013702512/
Click here to join the HubShots WhatsApp group.
Welcome to Episode 43 of HubShots! Recorded: Wednesday 20 July 2016
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