HubShots Episode 25: Interview with Mads Nielsen

Episode 25 of HubShots – the Unofficial Down Under HubSpot Podcast is now available.

In this episode we interview Mads Nielsen, Channel Account Manager for HubSpot Asia Pacific and discuss:

– making sure your customers are a good fit for your product/service
– what is inbound marketing
– the importance of having a good story to tell
– how starting the inbound conversations with sales (rather than marketing) can often be a big benefit to companies
– should Sales do Inbound certification
– the importance of everyone in the company being onboard with inbound
– why HubSpot isn’t a quick fix, it’s a long term strategy
– setting expectations for timeframes
– comparing platform costs with the effort required
– building a campaign is one of the first steps you should do when implementing HubSpot
– there’s still a window of opportunity for marketing managers to embrace inbound marketing
– wait for the pearl of wisdom at the end

Connect with Mads on LinkedIn at https://www.linkedin.com/in/madsn/en

A full transcript is available at:

http://hubshots.com/episode-25/

And you can subscribe to the podcast on iTunes, Stitcher and SoundCloud as well.

Enjoy!