Episode 74: Chatbots, Keywords, HubSpot Sales Gotcha, Bogus Tips

Welcome to Episode 74 of HubShots!

Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

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https://m.me/g/AbYPyswc4gtK5d5c

Recorded: Monday 27 February February 2017 | Published: Thursday 23 February 2017

Shot 1: Inbound Thought of the Week

HubShots ChatBot is born - http://m.me/HubShotsPodcast

Created this using Chatfuel - recommended by Matt Barby in his recent post: https://www.matthewbarby.com/chatbot-marketing/

BTW some chatbot related stuff here if you are interested:

https://chatbotsmagazine.com/10-links-to-learn-about-chatbots-in-an-hour-74466577f3c8#.vcc1bblnn

Shot 2: HubSpot Marketing Feature of the Week

Reminder: Keyword history in the HubSpot Keyword tool:

This isn’t new - it’s been in the product since the start - but many people don’t realise you can click through on keywords to see the keyword history.

Note: only keeps 12 months of keyword history

HubSpot Marketing Confusion of the week

HubSpot Marketing Free LeadIn stats reporting - if you click on a Lead Flow:

Has the URL format of:

https://app.hubspot.com/lead-flows/999999/details/100802

But HubSpot Marketing Pro Lead Flows don’t have that view - clicking on a Lead Flow takes you into Edit mode.

Shot 3: HubSpot Sales Feature of the Week

Pinned Notes on contact records

HubSpot Sales Gotcha

Modified Date on Deals has been updated due to new fields being added and getting automatically calculated. Even if you haven’t made any changes to the deal. Very confusing (and frustrating).

Shot 4: Cafe Consulting

Upcoming Cafe Consulting

Book in 30 minutes with us on 08 March in Sydney to discuss any HubSpot feature or topic. Book here:

https://hubshots.com/cafe-consulting/

BTW Sydney HUG coming up on 30 March 2017:

https://www.linkedin.com/groups/6501165

Shot 5: Opinion of the Week

The value of time

The power of  HubSpot smart lists: working on a new HubSpot implementation and going through a few scenarios of targeting. We were able to produce a few smart lists in a few minutes that had taken them hours to produce from previous systems (MailChimp + WooCommerce + Xero integration).

Here’s a good indicator or whether HubSpot is a potential fit - calculate how much time you’ve spent trying to pull together lists from disparate systems - if you can manage that in HubSpot easily, then it may be worth the cost.

Shot 6: Creative Top 10 of the Week

Craig’s challenge to Ian:

10 Facebook audiences for promoting natural cosmetics line to

1. Women 21+ that use organic food
2. Women 18+ that are interested in allergy
3. Women 18+ with upcoming birthdays to treat themselves
4. Make-up artists 18+ with interest in lipstick
5. Women 21+ with children 0-3 years & 4-12 years
6. Women 21+ the are expats - sell them exclusive lipsticks
7. Women 21+ that are vegan
8. Women 18+ that are interested in luxury goods - sell them limited edition lipsticks
9. Men 18+ in a relationship interested in gifts for friends - sell them a birthday gift pack
10. Women 21+ that are interested in cancer awareness - sell them the benefits of natural lipsticks
11. Women 18+ interested in MAC Cosmetics, NARS Cosmetics & Urban Decay Cosmetics

Shot 7: Podcast of the Week

HubShots Episode 73

https://hubshots.com/episode-73/

The hosts cover a range of HubSpot topics including some useful tips.

Shout Out to Chris Mottram who edits and produces the show. Thanks Chris!

Shot 8: Resource of the Week

Ross Hudgens explaining the Skyscraper technique, and when it applies:

http://www.siegemedia.com/seo/skyscraper-technique

Summary: before you put in a ton of effort preparing an incredible content piece, make sure it is realistic that you can ever really rank for the term/topic.

Shot 9: Quote of the Week

Don't raise your voice, improve your argument."

~ Desmond Tutu

Shot 10: Random Thought of the Week

Web page inspiration:

https://land-book.com/

Shot 11: Bogus Tip of the Week

From a Quora thread:

“If you’re having trouble when buying a gift for your friend, send them a simple text. I wanted to buy my classmate a gift for her birthday, but I didn’t know what she really liked. So, I texted her : Guess what I got for your birthday! Hint: It’s your favorite thing! She immediately began guessing what I got her, and that way, I had a whole list of ideas of what present she wanted.”

I’d tweak it a bit to: Guess what I’m getting you for your birthday! Hint: It’s your favourite thing.

Shot 12: Bonus Links of the Week

Other stuff we’ve been reading and recommend, but had to cut from the show:

http://searchengineland.com/google-sunset-google-site-search-product-recommends-ad-supported-custom-search-engine-269834

https://blog.markgrowth.com/twitter-tailored-audience-list-campaigns-why-every-company-should-permanently-run-one-14cdaac407af#.68ezcec8q

http://www.hobo-web.co.uk/link-building-strategy-for-beginners-a-month-of-free-tips/

Tool to investigate:

https://chatfuel.com/

https://dovetale.com/

Some of Craig’s reading:

https://getpocket.com/@craigbailey

Craig’ book recommendations

Disrupted by Dan Lyons - book review coming in the next few weeks

Please rate and leave us some feedback as this helps us.

Book in for Cafe Consulting here:

https://hubshots.com/cafe-consulting/