Recorded: Monday 29 August 2016
Welcome to the Wolverine episode :-)
Thanks to George and Marcus for giving us a shoutout - like listening to Wolverine
Inboundcountdown.com - 71 days left
New speaker announced
https://www.inbound.com/speakers/ta-nehisi-coates
“Coates is one of the most elegant and sharp observers of race in America. He is an upholder of universal values, a brave and compassionate writer who challenges his readers to transcend narrow self-definitions and focus on shared humanity.”
Let’s say you wanted to build a smart list based on how contacts first came into contact with you, eg this detail at the start of their timeline:
What is their First Touch?
Original Source contact property is in the Web Analytics properties:
You can use it to build smart lists, and even direct workflows.
https://webmasters.googleblog.com/2016/08/helping-users-easily-access-content-on.html
To improve the mobile search experience, after January 10, 2017, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.
Reminder: The ‘morality’ of popups discussion:
http://hubshots.com/episode-44/
Think of content creation as being like a Product Manager
http://ideas.hubspot.com/forums/76407-general-hubspot-ideas/suggestions/12460560-workflow-building
Having a visual workflow builder would be a big improvement to the product
Creating a SMART CTA in HubSpot
Create a series of CTAs and then use Lists to drive people through a series of them eg create smart lists for contacts NOT in a conversion list.
Also use Smart CTAs to only show CTAs to people in a specific location eg Craig only shows offers to people in Australia
https://knowledge.hubspot.com/search?q=smart%20cta&filters=quickAnswers&products=marketing%20sales
SUGGESTED TIME TO COMPLETE: 2 HOURS
Completing the steps will allow you to:
Step 1: Pick one blog post to optimise
PRO TIP: Pick the post that is generating the most traffic to your blog.
Step 2: Determine which buyer persona the post is targeting
PRO TIP: Tailor the language of your blog post to mirror the language of your persona.
Step 3: Identify one primary long-tail keyword
PRO TIP: If the keyword that you've selected is too difficult, try a variation of it. Use a free tool like keywordtool.io to get suggestions of related keyword phrases.
Next week the remaining steps to optimise your blog!
Academy projects to see this all together and not in your portal > https://academy.hubspot.com/projects/customer-projects-blog-optimization
Marcus and George mentioned us on the HubCast:
https://www.thesaleslion.com/hubcast-106-live-chat-inbound-growth-big-5-e-books/
Tl;dr: hashtags are getting abused, and basically becoming worthless unless specifically related to an event or popular meme:
Ie if you are a brand and trying to get traction for a hashtag, don’t bother
Useful to see how many different custom audiences and approaches he uses in order to drive signups for a webinar - he has 10,000 signed up for his next webinar:
http://www.jonloomer.com/2016/08/26/promoting-webinar-series-facebook-ads/
The Hubcast
http://www.hubspot.com/products/mobile
“The last step is so often overlooked: The part where you show up, regularly, consistently and generously, for years and years, to organize and lead and build confidence in the change you seek to make.” - Seth Godin
http://sethgodin.typepad.com/seths_blog/2016/08/marketing-in-four-steps.html