If your company uses HubSpot here’s a quick tip for using smart lists to your advantage. Smart lists are a very powerful tool for lead organisation, but you can also use them to do some quick analysis of growth vs loss. Here’s how we do this at XEN Systems. Goal: We want an overview of…
In today’s fast-paced and competitive business world, you may have to ask yourself as a digital marketing manager – “is your brand or business reaching the right people on the right platforms? Are these people getting value from your marketing strategy? Are they ultimately becoming loyal customers or official brand ambassadors?” As a marketing manager…
In the world of technology, new trends and new technology can come about in the blink of an eye. A technology that was introduced 6 months ago may be old news just a few months later. It may be superseded by another new or better technology, either hardware or software. Trends come and go. Some…
If you have a business, big or small, you no doubt have made investments in social media and mobile marketing. If your business is still asking why social media is a channel you should consider, recent insights might help you along. You want mileage for your brand or service and a wider reach for potential…
The EU’s General Data Protection Regulation (GDPR) will be in affect as of 25th May 2018. With the upcoming roll out of these new regulations, marketing automation systems everywhere have been sending out notifications to their users to inform them about the changes and how they will affect the EU data an organisation possesses and…
Facebook marketers everywhere are up in arms about the new Facebook News Feed algorithm changes. What’s actually changing? What am I supposed to do differently? We wanted to address the key issues so our own customers and Facebook marketers far and wide have a plan in place to respond. We’ll look at: What are the…
If you follow us on Facebook, Twitter or LinkedIn then you might have already seen the following posts. If not, it’s time to catch up on your Marketing reading! Here’s a quick update on some of the interesting reads the team at XEN Systems has found. Follow the links to get updated. The HubSpot blog produced…