Facebook Ads: Why are my ads showing to people outside of my target location?
Something to be aware of if you are running location-specific ads on Facebook.
11
Jul
General
Author Archives: Tara
10
May
Marketing Manager, HubSpot, Strategy
How to use HubSpot Smart Lists to track Subscriber Growth and Unsubscribes
If your company uses HubSpot here’s a quick tip for using smart lists to your advantage. Smart lists are a very powerful tool for lead organisation, but you can also use them to do some quick analysis of growth vs loss. Here’s how we do this at XEN Systems. Goal: We want an overview of…
27
Apr
General, Marketing Manager, Social, Strategy
Effective Positioning Of Your Brand Or Business On Social Media
In today’s fast-paced and competitive business world, you may have to ask yourself as a digital marketing manager – “is your brand or business reaching the right people on the right platforms? Are these people getting value from your marketing strategy? Are they ultimately becoming loyal customers or official brand ambassadors?” As a marketing manager…
26
Apr
Marketing Manager, General, Social, Strategy
Social Media Trends Happening Today That You Need To Be Aware Of
In the world of technology, new trends and new technology can come about in the blink of an eye. A technology that was introduced 6 months ago may be old news just a few months later. It may be superseded by another new or better technology, either hardware or software. Trends come and go. Some…
23
Apr
Marketing Manager, General, Social, Strategy
Insights On Social Media Marketing And Your Business
If you have a business, big or small, you no doubt have made investments in social media and mobile marketing. If your business is still asking why social media is a channel you should consider, recent insights might help you along. You want mileage for your brand or service and a wider reach for potential…
12
Apr
Strategy, HubSpot, Marketing Manager
GDPR Compliance – How Does It Affect You?
The EU’s General Data Protection Regulation (GDPR) will be in affect as of 25th May 2018. With the upcoming roll out of these new regulations, marketing automation systems everywhere have been sending out notifications to their users to inform them about the changes and how they will affect the EU data an organisation possesses and…
07
Feb
General, Marketing Manager, Social, Strategy
New Facebook News Feed Algorithms – What’s Changed and How You Should Respond
Facebook marketers everywhere are up in arms about the new Facebook News Feed algorithm changes. What’s actually changing? What am I supposed to do differently? We wanted to address the key issues so our own customers and Facebook marketers far and wide have a plan in place to respond. We’ll look at: What are the…