Squared Online aims to boost the knowledge, confidence and skill sets of marketing managers, as well as graduates and professionals looking to break into the industry. It aims to achieve this through a highly interactive e-learning platform, with lots of teamwork and collaboration with fellow students.
One aspect of digital marketing that has really taken off recently is video-based advertising. Facebook reported that video views on their flagship platform alone had risen from an impressive 4 billion in April of 2015, to a staggering 8 billion by September. That’s 8 billion views per day!
CX (Customer Experience), UX (User Experience) and UI (User Interface) have all seen a renewal in interest as disciplines in the last couple of years. For the uninitiated, it can be a confusing set of terms as they are essentially related.
So, you have decided that you want to step into the exciting, dynamic and lucrative world of digital marketing. You should brace yourself, then, for it’s a world of work that is challenging and intense – but one that can also be very rewarding and interesting.
We all knew something was coming and of course the SEO community has been abuzz with speculation for a while. Will January bring a big Penguin update, many questioned, and this was by far the most popular theory. This was especially the case as the search giants dismissed the idea that a big Penguin update…
It seems like every week nowadays that some new upstart social media platform comes along, with a cocky swagger and an attitude, looking to unseat the big boys from their well-established online thrones. In 2014 it was Ello that made its claim, but it crashed and burned shortly afterwards, despite a huge amount of media attention…
Relationship marketing is the process of forming long-term and meaningful relationships with your customers – here’s how it’s done.