Communication has evolved from traditional advertising through print, billboard, radio, and TV to a more customer-centric approach. Businesses now put more focus on customer experience and engagement through knowledge-based content and a more personalised solution to solving a customer’s issue. Businesses have taken advantage of different social media platforms to promote their brand or business. […]
Over the years, it has been harder to achieve top rankings in Google and retain them for a long time. There are many factors that can affect a website’s Google standings, but one thing for sure is the constant adjustment of Google’s algorithm. One of the most important change is coming from the Penguin update. […]
Leads and buyer personas are very important and useful in understanding the purchasing behaviour and other buying considerations of potential buyers.
The term “inbound marketing” was first used by HubSpot founder Brian Halligan in 2005. The concept of inbound marketing states that you can attract customers and prospects naturally by providing quality and interesting content on a website or a blog site. While traditional advertising has ruled the marketing world for decades, now marketers and advertising experts are focusing on the world wide web to reach more people in a more personal and focused level.
Targeting segments of your users with more updated and relevant content is a big part of digital communications like email, blogs, websites and other forms of internet advertising.
Personalisation should start with understanding how your target niche wants to engage with you and your brand specifically, with data collection and communication preference.