Inbound Marketing Strategy
Marketing Manager, Strategy

A Step-by-Step Guide to Planning Your Inbound Marketing Strategy

The term “inbound marketing” was first used by HubSpot founder Brian Halligan in 2005. The concept of inbound marketing states that you can attract customers and prospects naturally by providing quality and interesting content on a website or a blog site. While traditional advertising has ruled the marketing world for decades, now marketers and advertising experts are focusing on the world wide web to reach more people in a more personal and focused level.