HubSpot, Marketing Manager, Strategy

Using Bots In Your Business To Drive Customer Growth

Communication has evolved from traditional advertising through print, billboard, radio, and TV to a more customer-centric approach. Businesses now put more focus on customer experience and engagement through knowledge-based content and a more personalised solution to solving a customer’s issue. Businesses have taken advantage of different social media platforms to promote their brand or business.…

Inbound Marketing Strategy
Marketing Manager, Strategy

A Step-by-Step Guide to Planning Your Inbound Marketing Strategy

The term “inbound marketing” was first used by HubSpot founder Brian Halligan in 2005. The concept of inbound marketing states that you can attract customers and prospects naturally by providing quality and interesting content on a website or a blog site. While traditional advertising has ruled the marketing world for decades, now marketers and advertising experts are focusing on the world wide web to reach more people in a more personal and focused level.