In this episode Ian and Craig discuss why leads with gmail addresses are potentially valuable, plus diving into a very handy Reporting Add-On tip for analysing leads.
In this episode we take a look at the revamped HubSpot social tools, and start analysing some Facebook ad hacks.
HubSpot’s latest State of Inbound report provides rich insight into sales and marketing trends. In our first of two posts we review the top priorities for marketing managers in Australia and New Zealand, as well as discussing the main challenges marketers face.
In this episode Ian and Craig discuss some naming conventions for HubSpot workflows. Large sites can easily have hundreds of workflows, so naming them is a must for maintenance.
Ian and Craig dive into some super handy but easy to miss HubSpot settings.
In this episode we discuss attribution models and what it means to be reporting on First Touch attribution (ie what HubSpot does) versus Last Touch attribution (ie what Google Analytics does by default). We also chat through some findings in the State of Inbound report around priorities for sale teams.
In this episode we chat further about HubSpot sub-workflows, start digging into the State of Inbound report, play with HubSpot deal pipelines, plus discuss what it means to be stupid!