Episode 103: Ecommerce benchmarks, HubSpot Content Topics Cluster Tool, HubSpot CRM Saved Filters, Link Building Still a Priority
HubShots, HubSpot, Marketing Manager

HubShots Episode 103: Ecommerce benchmarks, HubSpot Content Topics Cluster Tool, HubSpot CRM Saved Filters, Link Building Still a Priority

In this episode, recorded before Inbound 2017, we chat about ecommerce trends, the new (as it was then) HubSpot Content Strategy Tool, look at Saved filters in CRM and compare to smart lists. Plus note how important Link Building still is for SEO.

HubShots Episode 102 - Buying From Bots
HubShots, HubSpot, Marketing Manager

HubShots Episode 102: Buying from Bots

In this episode we talk about…
– tips for improving email conversions
– how to identify AdWords Display traffic in HubSpot reports,
– creative ideas for distributing content,
– HubSpot product updates to the contact timeline,
– Ian and Craig’s App and Chrome extension recommendations,
– plus HubSpot’s Research report on AI revisited (47% of people would Buy from a Bot).

HubShots Episode 100
HubShots, HubSpot, Marketing Manager

HubShots Episode 100: Brian Halligan on Marketing Past, Present and Future

In this episode, we chat with Brian Halligan, CEO and Co-founder of HubSpot. We discuss marketing past, present and future.

It’s a fascinating insight into Brian’s love of The Grateful Dead, a band who pioneered the idea of inbound marketing.

We then learn more about how HubSpot developed as a company in the early days, through to how they are embracing machine learning and what Brian refers to as Convert 2.0.

The interview finishes with Brian’s advice for marketing managers and marketers keen to accelerate their careers.

Be sure to click through for the full transcript of the interview.