In this episode, we chat with Brian Halligan, CEO and Co-founder of HubSpot. We discuss marketing past, present and future.
It’s a fascinating insight into Brian’s love of The Grateful Dead, a band who pioneered the idea of inbound marketing.
We then learn more about how HubSpot developed as a company in the early days, through to how they are embracing machine learning and what Brian refers to as Convert 2.0.
The interview finishes with Brian’s advice for marketing managers and marketers keen to accelerate their careers.
Be sure to click through for the full transcript of the interview.