HubSpot’s latest State of Inbound report provides rich insight into sales and marketing trends. In our first of two posts we review the top priorities for marketing managers in Australia and New Zealand, as well as discussing the main challenges marketers face.
In this episode Ian and Craig discuss some naming conventions for HubSpot workflows. Large sites can easily have hundreds of workflows, so naming them is a must for maintenance.
The latest state of the internet report includes some interesting insights around mobile, advertising, ad formats and ad blocking. Want a quick summary – this is for you.
Ian and Craig dive into some super handy but easy to miss HubSpot settings.
In this episode we discuss attribution models and what it means to be reporting on First Touch attribution (ie what HubSpot does) versus Last Touch attribution (ie what Google Analytics does by default). We also chat through some findings in the State of Inbound report around priorities for sale teams.
Over the years, it has been harder to achieve top rankings in Google and retain them for a long time. There are many factors that can affect a website’s Google standings, but one thing for sure is the constant adjustment of Google’s algorithm. One of the most important change is coming from the Penguin update.…