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Monthly Archives: June 2017

State of Inbound 2017
28 Jun
HubSpot, Marketing Manager

What Marketing Managers Can Learn from HubSpot’s State of Inbound 2017 Report

HubSpot’s latest State of Inbound report provides rich insight into sales and marketing trends. In our first of two posts we review the top priorities for marketing managers in Australia and New Zealand, as well as discussing the main challenges marketers face.

Posted on June 28, 2017December 24, 2017 by Craig Bailey Leave a comment
HubShots Episode 89
23 Jun
HubShots, HubSpot, Marketing Manager

HubShots Episode 89: Sales Dilution, Naming HubSpot Workflows

In this episode Ian and Craig discuss some naming conventions for HubSpot workflows. Large sites can easily have hundreds of workflows, so naming them is a must for maintenance.

Posted on June 23, 2017June 19, 2017 by Craig Bailey Leave a comment
Mary Meeker Report
19 Jun
Digital Manager, Marketing Manager

What Mary Meeker’s 2017 Internet Trends Report Means for Marketing Managers

The latest state of the internet report includes some interesting insights around mobile, advertising, ad formats and ad blocking. Want a quick summary – this is for you.

Posted on June 19, 2017June 21, 2017 by Kylie Browne Leave a comment
HubShots Episode 88
15 Jun
HubShots, HubSpot, Marketing Manager

HubShots Episode 88: Hidden HubSpot Settings, and Pretending to Know Things!

Ian and Craig dive into some super handy but easy to miss HubSpot settings.

Posted on June 15, 2017June 11, 2017 by Craig Bailey Leave a comment
HubShots Episode 87
08 Jun
HubShots, HubSpot, Marketing Manager

HubShots Episode 87: Understanding First Touch versus Last Touch attribution, Sales Priorities

In this episode we discuss attribution models and what it means to be reporting on First Touch attribution (ie what HubSpot does) versus Last Touch attribution (ie what Google Analytics does by default). We also chat through some findings in the State of Inbound report around priorities for sale teams.

Posted on June 8, 2017 by Craig Bailey Leave a comment
Google link building
03 Jun
SEO, Strategy

Google Update Focuses on Link Building Misuse

Over the years, it has been harder to achieve top rankings in Google and retain them for a long time. There are many factors that can affect a website’s Google standings, but one thing for sure is the constant adjustment of Google’s algorithm. One of the most important change is coming from the Penguin update. […]

Posted on June 3, 2017June 7, 2017 by Jon Capistrano Leave a comment

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Check out HubShots - our new weekly podcast for marketing managers. Covering inbound marketing, content marketing and HubSpot tips.

From the Blog

  • 04 Sep
    Episode 217: HubSpot Lists, HubSpot Site Search, How to work with invalid contacts
    Leave a comment

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