In this episode of HubShots – the podcast for Marketing Managers who use HubSpot – we discuss a useful email reporting tip, think through marketing attribution, and consider the growth of voice search.
Follow these 5 steps to creating inbound marketing content that converts readers into leads
In this episode we discuss Mary Meeker’s Internet trends report and consider how businesses can use messaging in their marketing strategy. Also we look at how easy it is to fall into the trap of using social vanity metrics.
A detailed guide to switching your elcomCMS site from http to https, including gotchas and benefits.
In this episode we discuss Sally Hogshead’s findings on being fascinating, review the latest HubSpot product updates, talk about the rise of voice search, and wonder whether spending $19M on the .blog TLD was a good decision by WordPress.
Inbound marketing focuses on creating and sharing content that is deemed valuable by your ideal customer. Its major component (and benefit) is the process of nurturing a “stranger” into an eventual promoter of your business.