HubShots Episode 31
HubSpot, Marketing Manager

Episode 31: Ghostwriting, HubSpot Campaign Improvements and Changing Buyer Behaviours

Episode 31 of HubShots – the *Unofficial* HubSpot Down Under Podcast is now available. You can listen to the episode and read the full show notes here: http://hubshots.com/episode-31/ Key points we discuss: – a nice example of how attending ‪#‎Inbound16‬ resulted in a valuable business connection – Craig’s next prediction for Inbound – Dan Ariely…

HubShots Inbound Sales & Social
HubSpot, Marketing Manager

Episode 29: Inbound Sales and Social

Episode 29 of HubShots – the Unofficial Down Under HubSpot Podcast is now available. In this episode we talk about breaking news versus valuable news and discuss: – what Inbound is actually like – using workflows effectively – the benefits of embracing known and proven marketing approaches – an example of a hypothetical sales process, mapped to the buying…

Google Cards
SEO, Web Analyst

Google’s New Local Business Cards Could Affect Your SEO Strategy

During the first three months of 2016, Google has been testing two new features that search engine optimisers are referring to as Google Posts and local business cards. Google Posts originally powered what SEOs called “candidate cards” for the U.S. presidential candidates. The podium is now offering local business cards for select local businesses. Local…