Most marketers know they should be implementing a Facebook strategy for their business, but it’s not always easy to generate leads through Facebook. When you get it right, Facebook can be a powerful lead-gen channel to add to your arsenal, but nailing your strategy isn’t so easy.
The race to get clients continues to get more and more competitive. In addition to outbound marketing, companies have added inbound marketing techniques to their portfolio to bring on interested parties and convert them into customers.
In this blog post we’re going to discuss the details on B2B companies can devise an effective social media strategy that will work for them.
In this episode we interview Varun Bhandakar, Channel Consultant at HubSpot for HubSpot Asia Pacific.
Leads and buyer personas are very important and useful in understanding the purchasing behaviour and other buying considerations of potential buyers.
Inbound marketing is the next step in online evolution, if you listen to the marketing gurus and advertising diviners. Traditional marketing, like TV ads, magazine spreads, and radio spots, to say nothing of pop-up windows, are all things that the viewing public has grown used to. The public blocks these message out, or changes the channel, and the message the company is trying to deliver becomes a bunch of white noise if it’s even heard at all.
Episode 25 of HubShots – the Unofficial Down Under HubSpot Podcast is now available. In this episode we interview Mads Nielsen, Channel Account Manager for HubSpot Asia Pacific and discuss: – making sure your customers are a good fit for your product/service – what is inbound marketing – the importance of having a good story to…