Inbound Marketing Strategy
Marketing Manager, Strategy

A Step-by-Step Guide to Planning Your Inbound Marketing Strategy

The term “inbound marketing” was first used by HubSpot founder Brian Halligan in 2005. The concept of inbound marketing states that you can attract customers and prospects naturally by providing quality and interesting content on a website or a blog site. While traditional advertising has ruled the marketing world for decades, now marketers and advertising experts are focusing on the world wide web to reach more people in a more personal and focused level.

Strategy
Marketing Manager, Strategy

Enhancing Your Digital Marketing Strategy

The fast-paced, ever-evolving world of information technology has an incurable addiction to acronyms. However, SMAC has not yet made it on to Wikipedia’s list. This particular acronym stands for: Social . Mobile . Analytics . Cloud  SMAC is a rapidly spreading methodology which can have a significant positive impact on a company’s digital marketing strategy. Let’s…

HubShots Interview With Brent Claremont
HubSpot, Marketing Manager

HubShots Episode 24: Improving Lead Quality with Brent Claremont

Episode 24 of HubShots – the Unofficial Down Under HubSpot Podcast is now available. This episode we were lucky enough to interview Brent Claremont – he was HubSpot’s first Channel Account Manager in Asia Pacific. In the interview we cover: – the importance of having realistic expectations – the benefits of setting SLAs with different departments,…