Brands need to work hard to build trust with consumers. Industry influencers will work in your favour, increasing sales, loyal followers and industry contacts.
Whatever your reasons, a personal brand can do you a lot of good professionally whether you work for yourself or for someone else.
According to recent research, the number of videos posted on Facebook in the past year alone has increased 94% in the US and 75% worldwide.
Later this month we’ll be seeing Google roll out its new algorithm favouring mobile-friendly sites and rewarding them with higher search result rank.