Measuring the Effect of ‘Mobigeddon’
It’s been just over a week now since Google rolled out its latest big algorithm update that was designed to pick up sites on how mobile-friendly they are and rank them better.
30
Apr
SEO
Monthly Archives: April 2015
26
Apr
Strategy
Why Use Content Personalisation?
Content personalisation can be as simple as segmented and targeted emails, to as complex as delivering it through social media and dynamically served content whilst the customer is browsing on the website.
16
Apr
Strategy
Why Use Brand Storytelling?
Storytelling has been around forever, but in the past couple of years we’ve begun to hear it more and more in connection to brands.
11
Apr
Social
What’s the Future for Twitter?
How Twitter develops in the coming year will be interesting. There’s little doubt that it has to find ways to innovate and at least keep up with changes on Facebook and other social networks. However, there’s very little to say that the micro-blogging platform is dying.
10
Apr
Social
Why Your Business Needs To Be On Instagram Now
If your brand can convey captivating visuals and provide high levels of engagement, success in your Instagram marketing strategy will not be far behind.
09
Apr
SEO
Moz Introduce New Spam Score Metric
Moz’s new metric is a quick and easy way to keep an eye on your link profile without having to constantly go through it manually.
07
Apr
Social
How To Improve Lead Generation Using LinkedIn
LinkedIn – the most powerful marketing tool of the 21st century? Quite possibly. Here’s why.