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Monthly Archives: April 2015

Mobilegeddon
30 Apr
SEO

Measuring the Effect of ‘Mobigeddon’

It’s been just over a week now since Google rolled out its latest big algorithm update that was designed to pick up sites on how mobile-friendly they are and rank them better.

Posted on April 30, 2015 by Kerry Butters Leave a comment
Content personalisation
26 Apr
Strategy

Why Use Content Personalisation?

Content personalisation can be as simple as segmented and targeted emails, to as complex as delivering it through social media and dynamically served content whilst the customer is browsing on the website.

Posted on April 26, 2015May 2, 2015 by Kerry Butters Leave a comment
Storytelling and content marketing
16 Apr
Strategy

Why Use Brand Storytelling?

Storytelling has been around forever, but in the past couple of years we’ve begun to hear it more and more in connection to brands.

Posted on April 16, 2015April 16, 2015 by Kerry Butters Leave a comment
Twitter
11 Apr
Social

What’s the Future for Twitter?

How Twitter develops in the coming year will be interesting. There’s little doubt that it has to find ways to innovate and at least keep up with changes on Facebook and other social networks. However, there’s very little to say that the micro-blogging platform is dying.

Posted on April 11, 2015 by Kerry Butters 2 Comments
Instagram
10 Apr
Social

Why Your Business Needs To Be On Instagram Now

If your brand can convey captivating visuals and provide high levels of engagement, success in your Instagram marketing strategy will not be far behind.

Posted on April 10, 2015April 11, 2015 by Jon Capistrano 1 Comment
Analysis
09 Apr
SEO

Moz Introduce New Spam Score Metric

Moz’s new metric is a quick and easy way to keep an eye on your link profile without having to constantly go through it manually.

Posted on April 9, 2015 by Kerry Butters Leave a comment
LinkedIn
07 Apr
Social

How To Improve Lead Generation Using LinkedIn

LinkedIn – the most powerful marketing tool of the 21st century? Quite possibly. Here’s why.

Posted on April 7, 2015 by Roelen Fernandez 2 Comments
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    Episode 217: HubSpot Lists, HubSpot Site Search, How to work with invalid contacts
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