It’s been just over a week now since Google rolled out its latest big algorithm update that was designed to pick up sites on how mobile-friendly they are and rank them better.
Content personalisation can be as simple as segmented and targeted emails, to as complex as delivering it through social media and dynamically served content whilst the customer is browsing on the website.
Storytelling has been around forever, but in the past couple of years we’ve begun to hear it more and more in connection to brands.
How Twitter develops in the coming year will be interesting. There’s little doubt that it has to find ways to innovate and at least keep up with changes on Facebook and other social networks. However, there’s very little to say that the micro-blogging platform is dying.
If your brand can convey captivating visuals and provide high levels of engagement, success in your Instagram marketing strategy will not be far behind.
Moz’s new metric is a quick and easy way to keep an eye on your link profile without having to constantly go through it manually.
LinkedIn – the most powerful marketing tool of the 21st century? Quite possibly. Here’s why.