When it comes to any kind of marketing, it pays to know who your competitors are if you’re to be effective.
If you’re considering offering sponsored content on your site, then ensure that you make it clear to advertisers what it is that you’re offering.
Creating a YouTube presence for your business is one of the most popular marketing strategies to increase both your ROI and traffic. Here’s 8 tips for boosting your YouTube presence.
An overview of what Snapchat is, whether you should use it, and some tips for how to use it as part of your company’s marketing stategy.
The research is good news overall for social media marketers, especially with regards to increased multi-platform usage.
When it comes to budget, give AdWords as much as you can afford, tweak campaigns and monitor often.
According to the report, the use of personalisation increases sales by as much as 14% so unsurprisingly this year is going to see much more use made of it.