It’s time again to catch up on your reading! Here’s a quick update on some of the posts we read and found interesting recently.
All-in-all, despite what many think and what Forrester say, Facebook isn’t a waste of time that’s worth just abandoning, it does have value, especially when it’s used properly and you put the time and effort into coming up with an effective strategy.
Programmatic advertising expenditures are expected to top $9.8 billion USD by the end of 2014. Now, more than ever, it’s critical that marketing managers understanding the growth opportunities available in the mobile programmatic ad space so you can position your business to capitalise on these opportunities. Here’s what you need to know.