Time for another round up of interesting reading we’ve found this past week. Well worth catching up on!
When using social media for marketing, it’s always a good idea to keep the saying ‘honesty is the best policy’ in mind. Be transparent if you’re using personal accounts to post on the social accounts of brands that you’re associated with too, or you could end up in trouble.
In this post I’m going to walk you through the details of a lucky break we got on one of our sites recently. The traffic really did hit more than 250,000 pageviews (and actually within the space of about a week), and the visitors were real (ie no bots or Fiverr loads here).
Like gating is commonly used to cloak the content of a page until a visitor has liked it on the gateway page. It’s used for competitions and to entice users to click like on something that they may not usually and it’s for this latter reason that the feature is being discontinued.