It’s emerged over the weekend that social network Facebook conducted an experiment with the help of two US universities into its users’ emotions and the effect of posts on them. The study, which was conducted two years ago, ran for a week and the site deliberately skewed the appearance of users’ newsfeeds to look at the effect of positive and negative posts.
It’s easy to overlook, but regular SEO health checks ensure your site is always optimised for Google – and will help improve your rankings.
Google don’t index nofollow links, which is of course why they are considered to have no value when it comes to SEO. However, it does ‘follow’ the link to some extent in that it looks at where it goes without adding it to the index, unless it’s already indexed already.
Probably the easiest way to address a blog that displays badly on mobile is to separate it out from the rest of the site. This isn’t a perfect solution as the purpose of a blog is to market the company a lot of the time and if the rest of the site is not mobile ready, then you’ll probably still lose out.
There’s a plethora of information to be found online when it comes to the best times to post to the various social networks. However, new research carried out by TrackMaven found that weekends is actually the time when you’re likely to gain more interaction with posts and therefore more reach.
If you’re in business and you’re not yet on G+, you should be. Whilst it’s not Facebook, and doesn’t get the same kind of interaction and engagement when it comes to using the site on a personal level, for businesses, it’s a great way to distribute content.
Most marketers and SEO professionals have a good understanding of the way that the web works and websites are built, but there still exists a great deal of miscommunication when it comes to working with web designers and this is something that can be avoided.