A guide to reducing your bounce rate, why it’s likely to be high and adjusted bounce rate scripts for Google Analytics.
This week has seen Google’s Matt Cutts announce the rollout of the Panda 4.0 update, which is expected to be a major algorithm change, alongside the rollout of the Payday Loan 2.0 algorithm. It’s also been a week of upheaval for auction site eBay.
Google Analytics recently released a new feature in Smart Lists that helps you with the process of marketing to people that have already been to your site before.
Social Media Examiner’s Social Marketing 2014 Report was released today – in this post we take a look at the key takeaways from the report and how they can help with your social marketing campaigns.
Facebook has come in for a lot of criticism in recent months and years for its advertising platform and not without reason. Many people have gone public with the idea that Facebook Page engagement is down and altogether pretty useless as far as reach goes, even when paying for targeted ads. There seems to be…
New research has found that integrated search and social advertising makes for better click through rates and revenue as consumers access brand messages across channels.
A quick guide to what marketing automation software is and why your business should be using it.