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Monthly Archives: May 2014

Will this visitor bounce or not?
30 May
SEO

The Complete Guide to Reducing Your Bounce Rate

A guide to reducing your bounce rate, why it’s likely to be high and adjusted bounce rate scripts for Google Analytics.

Posted on May 30, 2014May 30, 2014 by Kerry Butters 2 Comments
Panda
24 May
SEO

Are You Ready For Panda 4.0? eBay Wasn’t …

This week has seen Google’s Matt Cutts announce the rollout of the Panda 4.0 update, which is expected to be a major algorithm change, alongside the rollout of the Payday Loan 2.0 algorithm. It’s also been a week of upheaval for auction site eBay.

Posted on May 24, 2014May 24, 2014 by Kerry Butters Leave a comment
Digital Marketing Tidbits
23 May
Tidbits

Google Analytics: Use the Smart Lists Feature for Remarketing

Google Analytics recently released a new feature in Smart Lists that helps you with the process of marketing to people that have already been to your site before.

Posted on May 23, 2014May 23, 2014 by XEN Systems Leave a comment
Reporting
20 May
Social

A Look at the Social Media Marketing Report 2014

Social Media Examiner’s Social Marketing 2014 Report was released today – in this post we take a look at the key takeaways from the report and how they can help with your social marketing campaigns.

Posted on May 20, 2014 by Kerry Butters 1 Comment
Facebook Strategy
18 May
Social

How to Use Facebook Website Custom Audiences

Facebook has come in for a lot of criticism in recent months and years for its advertising platform and not without reason. Many people have gone public with the idea that Facebook Page engagement is down and altogether pretty useless as far as reach goes, even when paying for targeted ads. There seems to be…

Posted on May 18, 2014 by Kerry Butters Leave a comment
Integrated
14 May
Strategy

Integrated Search and Social Advertising Yields Better Results

New research has found that integrated search and social advertising makes for better click through rates and revenue as consumers access brand messages across channels.

Posted on May 14, 2014 by Kerry Butters Leave a comment
Marketing Automation
07 May
Digital Manager, General, Marketing Manager

What is Marketing Automation?

A quick guide to what marketing automation software is and why your business should be using it.

Posted on May 7, 2014October 30, 2014 by Kerry Butters Leave a comment
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From the Blog

  • 04 Sep
    Episode 217: HubSpot Lists, HubSpot Site Search, How to work with invalid contacts
    Leave a comment

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