The Complete Guide to Reducing Your Bounce Rate
A guide to reducing your bounce rate, why it’s likely to be high and adjusted bounce rate scripts for Google Analytics.
30
May
SEO
Monthly Archives: May 2014
24
May
SEO
Are You Ready For Panda 4.0? eBay Wasn’t …
This week has seen Google’s Matt Cutts announce the rollout of the Panda 4.0 update, which is expected to be a major algorithm change, alongside the rollout of the Payday Loan 2.0 algorithm. It’s also been a week of upheaval for auction site eBay.
23
May
Tidbits
Google Analytics: Use the Smart Lists Feature for Remarketing
Google Analytics recently released a new feature in Smart Lists that helps you with the process of marketing to people that have already been to your site before.
20
May
Social
A Look at the Social Media Marketing Report 2014
Social Media Examiner’s Social Marketing 2014 Report was released today – in this post we take a look at the key takeaways from the report and how they can help with your social marketing campaigns.
18
May
Social
How to Use Facebook Website Custom Audiences
Facebook has come in for a lot of criticism in recent months and years for its advertising platform and not without reason. Many people have gone public with the idea that Facebook Page engagement is down and altogether pretty useless as far as reach goes, even when paying for targeted ads. There seems to be […]
14
May
Strategy
Integrated Search and Social Advertising Yields Better Results
New research has found that integrated search and social advertising makes for better click through rates and revenue as consumers access brand messages across channels.
07
May
Digital Manager, General, Marketing Manager
What is Marketing Automation?
A quick guide to what marketing automation software is and why your business should be using it.