Getting More Competitive

Google AdWords Get More Competitive with Ad Extensions

We’re all aware by now that the past couple of years have been exceptionally busy for the guys at Google. Major algorithm changes have come in across the board with Penguin, Panda and Hummingbird, but did you know that the search giant didn’t stop there, they’ve also added new algorithms to AdRank, the calculation in AdWords that determines PPC and the position your ad appears.

SEO Tools

A Guide to Local SEO Tools

As discussed in my previous post, if you have a local business that relies on a certain amount of footfall, then you need to carry out local SEO in order to be found before the competition.

With this in mind, you will of course need to use tools, if you’re going to get the most from your local SEO efforts.