We’re all aware by now that the past couple of years have been exceptionally busy for the guys at Google. Major algorithm changes have come in across the board with Penguin, Panda and Hummingbird, but did you know that the search giant didn’t stop there, they’ve also added new algorithms to AdRank, the calculation in AdWords that determines PPC and the position your ad appears.
In today’s day and age where the internet has poked its head into just about every aspect of our lives, it makes sense that businesses should try to take full advantage of that fact. Establishing a strong and ambitious digital strategy for your brand is no small task and encompasses a number of things to consider.
Google has come in for a lot of criticism in recent times, thanks to the overhaul that the search engine giant has given its algorithms over the last couple of years. However, most of us still consider Google to be the be all and end all when it comes to SEO.
As discussed in my previous post, if you have a local business that relies on a certain amount of footfall, then you need to carry out local SEO in order to be found before the competition.
With this in mind, you will of course need to use tools, if you’re going to get the most from your local SEO efforts.
LinkedIn Showcase Pages are easy to set up, bring in targeted search traffic, and let you highlight the important aspects of your business.