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Monthly Archives: April 2014

2014
30 Apr
SEO

Link Building Strategies for 2014

It’s only April, but already so much has changed in 2014 when it comes to SEO and link building. In this post we go through some of the key changes that have happened and what you should be focusing on as a result.

Posted on April 30, 2014 by Kerry Butters Leave a comment
Digital Marketing
28 Apr
Strategy

An Overview of Paid, Earned and Owned Media

When it comes to lead generation, online media is one of the most powerful tools available to a brand. Learn about the three main types of media and how you can leverage them for success.

Posted on April 28, 2014August 16, 2017 by Craig Bailey 1 Comment
Google Plus
26 Apr
General

Is Google+ ‘Walking Dead’?

In the wake of the news, top technology news site TechCrunch published the story “Google+ Is Walking Dead”, which said that many sources suggested that G+ will from now on be considered a platform, rather than a product.

Posted on April 26, 2014April 28, 2014 by Kerry Butters Leave a comment
AdWords
24 Apr
SEM

New Features Announced for AdWords

Yesterday, Google announced some changes to AdWords which gave many a PPC campaign manager a feeling of relief, as they are all positive. The changes are not, as yet, hugely drastic, but they are all great and are due to be rolled out to the world over the coming months.

Posted on April 24, 2014April 24, 2014 by Kerry Butters Leave a comment
Bounce rate
18 Apr
SEO

How to Decrease Your Bounce Rate

A useful infographic that goes through the reasons how bounce rate can be improved (ie decreased) including some interesting benchmarks around common bounce rate stats for different types of content.

Posted on April 18, 2014 by Craig Bailey 1 Comment
AdWords
17 Apr
SEM

How To Create Ad Extensions in Adwords

In my last post, we discussed how the introduction of ad extensions to Google’s AdRank are ensuring that AdWords is now more competitive than ever. With this in mind, today we’ll be looking at how to create ad extensions.

Posted on April 17, 2014 by Kerry Butters Leave a comment
elcomCMS
16 Apr
elcomCMS

How To Set Up Download Tracking in elcomCMS

One of the nice features in elcomCMS is it’s auto insert of Google Analytics document download tracking. In this post we go through how to set it up.

Posted on April 16, 2014April 16, 2014 by Craig Bailey Leave a comment
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    Episode 217: HubSpot Lists, HubSpot Site Search, How to work with invalid contacts
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