Regardless of the field; marketing, sales, or products, personas help to define the ideal consumer, the person that the business is attempting to attract, and most importantly, it serves to remind a business that the customer is a real human being.
All businesses have to be on social media, or at least that’s what we’re led to believe in this ultra-connected world in which we now live. But if your business isn’t doing the right things on social media you could potentially damage your brand.
Growth hacking is not, as many assume, all about marketing, nor is it particularly new, although the actual term itself is. Early adopters of growth hacking techniques would include companies such as LinkedIn, which from the very beginning focused on a “strong emphasis on user growth and engagement”.