If your business relies on local people for its trade and you also have a website, then it’s essential that you carry out local SEO in order for your customers, both existing and potential, to find you.
Australians are spending a lot of their time online these days, and more time than ever is being spent on social media. Statistics compiled by The Public Relations Institute of Australia show that 13.4 million Australians spend an average of 18.8 hours a day online, and 3.75 of those hours are spent on social media. Marketers recognise this, with 86% stating that social media is important to their business.
It’s been a tough couple of years for many SEO professionals and brands alike, since Google finally took the steps necessary to ensure that everyone abides by their rules when it comes to spammy links. As we know, there have been many high profile brands dropping out of the SERPs thanks to a penalty and countless smaller incidences involving businesses both large and small.
There’s so many stats to pay attention to in your analytics. But don’t neglect Site Speed and Average Visitor Duration.
Part 2 of our two part Introduction to SEO for Developers presentation, delivered at FireBootCamp by Craig Bailey.
Part 1 of our two part Introduction to SEO for Developers presentation, delivered at FireBootCamp by Craig Bailey.