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Monthly Archives: February 2014

Digital Marketing Tidbits
28 Feb
Social, Tidbits

3 Ways to Use LinkedIn to Grow Your Sales

LinkedIn is one of the most innovative social media sites to hit the internet in the last decade. Dedicated to creating relationships between co-workers, employers and potential future contacts, LinkedIn can be one of the more influential tools businesses can use to promote their products, mission statements and increase their sales numbers.

Posted on February 28, 2014February 28, 2014 by XEN Systems Leave a comment
WhatsApp
23 Feb
Social

Why Did Facebook Acquire WhatsApp?

This week, the news broke that Facebook had acquired cross-platform messaging app ‘WhatsApp’ for $19bn, in a tale that’s captured the imagination of many, due to the ‘rags to riches’ nature of the story of one of its founder.

Posted on February 23, 2014February 23, 2014 by Kerry Butters 1 Comment
Knowledge graph
22 Feb
SEO

Animated Infographic of How Google Works

Google’s algorithm is complex and ever changing – but some of the basics stay the same. This animated infographic is a nice simple way of understanding how Google works.

Posted on February 22, 2014February 22, 2014 by Craig Bailey Leave a comment
Social Media and ecommerce
19 Feb
Social

Is Social Media Useful for Ecommerce Sites?

We all know by now that social media is a valuable part of any online marketer’s arsenal, but many believe that it has little to no value with regards to conversions. However, are various studies and ‘evidence’ that suggest social has no value taking into account social influence?

Posted on February 19, 2014February 19, 2014 by Kerry Butters Leave a comment
Google Hangouts
14 Feb
General

A Guide to Google Hangouts on Air

The increasingly omnipotent Google has introduced a number of new features over the last year or so to its Google+ platform. Here’s one you may have heard of but not necessarily investigated too deeply: Hangouts on Air, allowing users to broadcast live video from their Google+ account via YouTube.

Posted on February 14, 2014February 14, 2014 by Kerry Butters Leave a comment
Digital Marketing Tidbits
08 Feb
Tidbits

Tidbit: How Remarketing is Used to Increase ROI

It is not always easy to convince visitors to your site that they should take action on their first visit as they usually want to think about it and return to the site before converting their visit into doing business with you.

Posted on February 8, 2014February 18, 2014 by XEN Systems Leave a comment
Technical marketing
07 Feb
Strategy

How to Use Growth Hacking as Part of your Marketing Plan

Technology and buzzwords go hand in hand and for those out of the loop, it can be hard to keep up with all of the new lingo and jargon. As we move into 2014, it seems that growth hacking is one of this year’s buzzwords, but despite its daunting name, its meaning is simple.

Posted on February 7, 2014 by Kerry Butters 5 Comments
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