LinkedIn is one of the most innovative social media sites to hit the internet in the last decade. Dedicated to creating relationships between co-workers, employers and potential future contacts, LinkedIn can be one of the more influential tools businesses can use to promote their products, mission statements and increase their sales numbers.
This week, the news broke that Facebook had acquired cross-platform messaging app ‘WhatsApp’ for $19bn, in a tale that’s captured the imagination of many, due to the ‘rags to riches’ nature of the story of one of its founder.
Google’s algorithm is complex and ever changing – but some of the basics stay the same. This animated infographic is a nice simple way of understanding how Google works.
We all know by now that social media is a valuable part of any online marketer’s arsenal, but many believe that it has little to no value with regards to conversions. However, are various studies and ‘evidence’ that suggest social has no value taking into account social influence?
The increasingly omnipotent Google has introduced a number of new features over the last year or so to its Google+ platform. Here’s one you may have heard of but not necessarily investigated too deeply: Hangouts on Air, allowing users to broadcast live video from their Google+ account via YouTube.
It is not always easy to convince visitors to your site that they should take action on their first visit as they usually want to think about it and return to the site before converting their visit into doing business with you.
Technology and buzzwords go hand in hand and for those out of the loop, it can be hard to keep up with all of the new lingo and jargon. As we move into 2014, it seems that growth hacking is one of this year’s buzzwords, but despite its daunting name, its meaning is simple.