Monthly Archives: January 2014

Rest in Peace
23 Jan
SEO, Strategy

Is Guest Posting Dead?

The inevitable has finally come about. Google’s Matt Cutts announced on Monday that the search giant is calling time on guest blogging as a means to gain links. The news is bound to send some SEO companies into a tailspin, especially those that have been concentrating their efforts on those ‘valuable’ backlinks.

Those in the industry have seen this coming for a while and strictly speaking, guest posting itself isn’t dead, but doing it for the purposes of gaining links certainly is.

Posted on by Kerry Butters
Webmaster Tools
20 Jan
General

An Overview of Using Google Webmaster Tools

Google Webmaster Tools is a platform developed by Google that provides you with free access to valuable data that you can use to evaluate your site’s performance and manage its organic search channel. However, to get the most benefit from Google Webmaster Tools, you need to know how to use them effectively. Use this guide to get a strong start with Google Webmaster Tools.

Posted on by Craig Bailey
Using Google Tag Manager
18 Jan
General

An Introduction to Using Google Tag Manager

From Google Analytics and A/B testing to remarketing and custom image tags, the average company website is packed with extra code to track visitors and optimize visitor experience. That’s all well and good – aside from the fact that all these tags can get a bit overwhelming and difficult to effectively manage. Worse, since many small and medium-sized businesses employ a part-time webmaster – or even outsource their web master and hosting services…

Posted on by Craig Bailey 1 Comment
Facebook
17 Jan
Social

How to Use Facebook to Increase Brand Awareness

Facebook is still the most valuable social media platform for online marketing. With almost 1.2 billion active users, Facebook offers unprecedented access directly to consumers. Using Facebook for brand awareness requires that you understand how the platform works as well as how consumers generally use the platform. As a primarily social platform, there are some challenges that online marketers face when attempting to market their brand.

Posted on by Craig Bailey 2 Comments
Digital Marketing Tidbits
17 Jan
SEM, Tidbits

Data Mining Google Adwords Data

Let’s say you have an e-commerce site, with decent conversion rates and consistent traffic from your Google Adwords Pay Per Click (PPC) campaign. You’ve probably come to realise, as most e-commerce site owners do, that most of your conversions are being generated by only a few keywords. Imagine if you could find more of those high converting keywords. Your conversion rate would improve and of course, so would your bottom line.

Posted on by XEN Systems
SEO Tools
16 Jan
SEO

The Best and Worst Tools For SEO

Content is central to how well your website performs in search engines. Poor quality content that doesn’t engage readers and get them liking, sharing and commenting will do little for your positioning in the SERPs. To help you get started, we’ve put together a list of a few tools we think you’ll find useful to help you decide which are the best tools out there for improving SEO.

Posted on by Kerry Butters 2 Comments
Preparing your content marketing strategy
14 Jan
Strategy

How to Prepare Your Company’s Content Marketing Strategy

Does your business have a company blog, publish white papers and eBooks, or engage in other content marketing activities? Content marketing is the process of creating content that customers and clients want or need. At its very core, content marketing is any format that involves the creation and sharing of media and publishing content in order to acquire customers.

Posted on by Craig Bailey