Is Guest Posting Dead?
The inevitable has finally come about. Google’s Matt Cutts announced on Monday that the search giant is calling time on guest blogging as a means to gain links. The news is bound to send some SEO companies into a tailspin, especially those that have been concentrating their efforts on those ‘valuable’ backlinks.
Those in the industry have seen this coming for a while and strictly speaking, guest posting itself isn’t dead, but doing it for the purposes of gaining links certainly is.