In a recent post, I discussed the possibility that it could be a good idea to pay employees to use social media in order to boost a business’ online presence. Moving on from that, in this post, we’ll be looking at how social has shifted to accommodate this in recent years.
The idea of content marketing is nothing new, it’s been ‘the next big thing’ for some years now but despite that particular label, it’s firmly entrenched in many businesses as the way forward when it comes to internet visibility.
The following steps out line how to set up the redirects using rewrite maps in IIS.
These steps are based on the following blog post and articles from Ruslan Yakushev:
– Storing URL rewrite mappings in a separate file
– Using Rewrite Maps in URL Rewrite Module
Google Authorship is the fastest way to improve visibility, authority, influence, clicks and conversions. New to Google Authorship? We’ll walk you through the process of setting up your account and how to quickly establish authority and credibility.
Do your employees need an incentive to be on social media in the first place? Many of us are on Facebook and Twitter already, and if someone isn’t then it’s almost guaranteed that they’re within 10 metres of someone who is. Almost 50% of job seekers, for example, are active daily on social networking sites anyway and more than a third of employers access these sites when hiring people.