Growing the content marketing benefits
Strategy

An Introduction to Content Marketing

Content marketing is the development of relatable content in an effort to engage a reader or consumer on a deeper level than traditional marketing tactics. Today, most consumers are so inundated with advertising that it becomes a white noise to them. Successful content marketing relies on the basic principle that consumers will pay more attention to content…

Social Media Predictions
Social

Social Media Predictions for 2014

Facebook is ten years old next year (and here’s how it all began). A decade since Facebook arrived to tempt everyone away from MySpace, decimate Friends Reunited and really start the social media ball rolling on its seemingly unstoppable journey. Since then, social media has changed the world unalterably and continues to do so at…