UPDATE: Read our January 2014 update on Guest Posting. Guest blogging is dead they say. The Panda will get you! Google does not allow link building! As Stephen Fry might proclaim on QI, these opening statements are a load of old poppy-cock, albeit they do have an element of truth. Link building is by no…
Thanks to today’s fragmented digital landscape, it’s harder than ever for businesses to connect with potential clients and customers. Nearly half of all marketing leads are qualified, but not yet ready to buy. A lack of lead nurturing means that 79% of marketing leads never convert into sales. And nearly half of all marketers confess…
In all honesty, SEO will not change a great deal in 2014, but there are some fundamental basics that need to be approached slightly differently if you want to stand yourself in good stead for the year ahead. The Google Hummingbird algorithm launched in August this year has evolved search to a new level and…
Whilst sometimes it seems that there’s a new social network popping up every minute of the day, many of which fade swiftly into obscurity, some niche networks are more than worth taking a look at. This is especially true if you have a specific audience to address, or even a skillset that you want to…
Content marketing is the development of relatable content in an effort to engage a reader or consumer on a deeper level than traditional marketing tactics. Today, most consumers are so inundated with advertising that it becomes a white noise to them. Successful content marketing relies on the basic principle that consumers will pay more attention to content…
Facebook is ten years old next year (and here’s how it all began). A decade since Facebook arrived to tempt everyone away from MySpace, decimate Friends Reunited and really start the social media ball rolling on its seemingly unstoppable journey. Since then, social media has changed the world unalterably and continues to do so at…
Preparing a social media plan In the relatively short space of time that popular social media websites have been around, their membership has grown enormously, with the major sites now commanding huge audiences. Being aware of the huge potential that the social networking phenomenon holds in terms of potential clients, the business fraternity has now…