Google analytics - Users
General, Web Analyst

Google Analytics for Large Enterprises Part 3: User Management

Google Analytics used to define users as administrators and users; now, however, they recognise all users as users, but with three possible types of access: edit, manage users and view. This is Part 3 of our Google Analytics for Enterprises series. You can read our Google Analytics Part 1: Overview here, and Google Analytics Part 2:…

Analytics Details
General, Strategy, Web Analyst

Google Analytics for Large Enterprises Part 2: Reporting

This is Part 2 of our Google Analytics for Enterprises series. You can read our Google Analytics Part 1: Overview here. Google Analytics has a wide range of options for gathering and analysing data.  Of course, what most companies want is understandable reports, which (help them to) answer key business questions.  Fortunately, Google is well…

Google analytics for enterprise
Strategy, Web Analyst

Google Analytics for Large Enterprises: An Overview

The Data-Information-Knowledge-Wisdom sequence has been applicable since time immemorial, but has gained new significance in today’s age of information technology.  The reason for this is that computers are extremely efficient at collecting and processing data – taking it further along the sequence usually requires the intervention of a human. Since software vendors are well aware…