Google Analytics used to define users as administrators and users; now, however, they recognise all users as users, but with three possible types of access: edit, manage users and view. This is Part 3 of our Google Analytics for Enterprises series. You can read our Google Analytics Part 1: Overview here, and Google Analytics Part 2:…
This is Part 2 of our Google Analytics for Enterprises series. You can read our Google Analytics Part 1: Overview here. Google Analytics has a wide range of options for gathering and analysing data. Of course, what most companies want is understandable reports, which (help them to) answer key business questions. Fortunately, Google is well…
New businesses, particularly small ones, are fully aware of how important social media can be. So why do so many of them make such simple and avoidable mistakes? If a company engages with their customers, both the company and the customer benefit. The company has a higher likelihood of revenue by increasing their reputation and…
The Data-Information-Knowledge-Wisdom sequence has been applicable since time immemorial, but has gained new significance in today’s age of information technology. The reason for this is that computers are extremely efficient at collecting and processing data – taking it further along the sequence usually requires the intervention of a human. Since software vendors are well aware…