In this post I’d like to provide an introduction to the reporting life cycle and discuss some approaches to setting up an acceptable reporting process. This will include discussion of set up for both existing sites, and the opportunities for sites being developed. I’ve written this with XEN clients in mind, so when I refer…
Search Engine Optimisation is crucial for every marketer to make their website visible to the public, thereby optimising its effectiveness. In simple terms, SEO is the way people find you when they type certain keywords into a directory or search engine. When optimising a website, it’s of utmost importance to create content that will appeal…
This is what losing money looks like. The following graph shows the daily traffic for a quality consumer information site (I was brought in to analyse the issue this week): The pain starts in early May and then turns to heartbreak as traffic declines over the following month. From almost 20K visits to under 2K visits daily.…