SEM is the process of using paid traffic sources including Google AdWords, Microsoft adCenter and Yahoo Search Marketing to drive visitors to your site. Save money by ensuring you have well managed, efficient campaigns.
Using Google AdWords gives you huge advertising exposure to your clients. The best known and most used of the three main Pay-Per-Click platforms, AdWords is also the easiest to lose money on – via inefficient campaigns, un-checked bidding strategies and poor keyword choices.
We can audit your existing account, or setup a new account, and streamline your advertising budget for maximum effectiveness, including Search, Display and Remarketing campaigns.
Ideal for companies wishing to advertising in Australia and Internationally.
Bing Ads (Microsoft adCenter)
Bing Ads (formerly Microsoft adCenter) is less well known (especially in Australia) but worth investing in for businesses targeting international customers. Your ads will appear on Bing search engine results and Microsoft networked sites. Bing Ads will be available in Australia in July 2013 (to date, Australian advertising on Bing has been via YSM).
Due to its smaller reach and lower competition, bidding on Bing Ads can often be cheaper and more effective than using AdWords – depending on your niche.
Currently adCenter does not display on Australian sites, and is thus recommended for companies targeting US customers.
Yahoo Search Marketing (YSM)
Yahoo is an often overlooked avenue for advertising. Whilst smaller in reach than Google, it offers a mature advertising platform with useful reporting and analytics.
Yahoo is currently used for companies wishing to advertise on Microsoft web properties (eg Bing) in Australia.
Facebook provides powerful demographic targeting for reaching your specific audience.
LinkedIn provides opportunities for B2B companies to effectively reach their audience.