Services
There’s no real mystery when it comes to building a compelling web presence – you need a clear strategy, and hard work.
At XEN we work with you to determine the strategy for your business, how your web site and other activities fit into that, and then implement a plan to ensure the strategy is realistic, economical and reportable.
Every engagement is unique, however the following serves as a foundation for our approach. Depending on your strategy, only a few of these may be required.
Web Strategy
What are the aims and goals of your site? (Or are there multiple sites?) With this process we aim to clarify how ‘success’ is measure. Is it:
- traffic volume
- lead generation
- brand recognition
- servicing existing clients better
- selling products and services
- or a mix of these
Once the goals are agreed, we move onto determining a strategy to achieve them. Learn more about our Web Strategy process.
Web Development
With goals in place, the next step is to determine if your existing site requires change. For many clients, the site is 90% in place – only a few tweaks are required. For others, a completely new site may be the best step. As a company we have experience in a number of web content management systems. The following are our key areas of expertise:
- WordPress: the world’s most popular Web CMS – ideal for small to medium sized sites
- ElcomCMS: perfect for medium to large companies requiring a sophisticated content management solution
- Interspire: for large fully featured eCommerce sites
We can manage all steps of the implementation, or work with your existing web development company. Learn more about our Web Development process.
Search Engine Optimisation
Our SEO services cover three main areas to improve your rankings in Google and Bing:
- on-site SEO including keyword research, competitive research, content architecture and on-page elements
- off-site SEO including link building and PR
- SEO audits – to give you an up-front report on your current site, complete with recommendations and implementation advice
Learn more about our SEO services.
Online Marketing
Once the basic site architecture and optimisation are in place, focus turns to promotion of the site.
Our current expertise extends to the following areas:
- Google AdWords – paid advertising campaign optimisation and management
- Facebook and social integration – including community management and social advertising campaigns
- Email marketing – we have experience with Campaign Monitor, MailChimp, AWeber and Interspire Email Marketer
The best results are usually achieved with a blend of online marketing activities. It is important however to ensure reality is part of the mix. A key benefit of our approach is tailoring the mix to what is achievable with the available resources. Learn more about our Online Marketing process.
Conversion Optimisation
Once a range of traffic is coming to the site it is important to ensure the right type of traffic is increased. Based on careful analytics analysis, we help match the traffic to your goals (identified in the Strategy) via a combination of:
- Analytics Conversions
- Funnel analysis
- A/B Testing and Landing page construction
Learn more about Conversion Optimisation.
Content Plan
Once the right type of traffic is converting the site is optimised to further increase ‘attractiveness’ to the traffic sources. This involves creating high quality content for:
- on-site topics, FAQs, white papers and articles
- off-site link building and press releases
- social media content and distribution
Learn more about our Content Creation process.
Ongoing Review and Reporting
Achieving web strategy goals involves constant review, analysis, reporting, discussion and new content ideas being implemented.
A key part of the XEN approach is ensuring you are kept informed on changes in web trends, Google search algorithms, social networking updates and the steps required to take advantage of them. Monthly reports are provided. Regular meetings (at least monthly) to discuss report findings are included.
Learn more about Reporting.
