HubShots Episode 25: Interview with Mads Nielsen
Episode 25 of HubShots – the Unofficial Down Under HubSpot Podcast is now available.
1 min read
Craig Bailey 10 March 2016 1:04:23 PM
Episode 22 of HubShots - the Unofficial Down Under HubSpot Podcast is now available.
In this episode we interview James Gilbert, Demand Generation Marketing Manager for HubSpot Asia Pacific and discuss:
- Marketing on community sites (Medium, Product Hunt)
- owned, earned & paid media
- short term versus long term traffic channels
- the value of being an authority figure in you industry
- how building owned media can help you increase your pricing
- the benefits of owned media protection
- building a moat with owned media: http://www.inc.com/laura-montini/how-the-value-of-marketing-appreciates.html
- distributing your content on other platforms such as Medium and LinkedIn Pulse
- the feedback loop between marketing and sales and how SLAs play a crucial part
- goal: leads that close
- constantly kicking off new campaigns
- tip for LinkedIn sponsored content ... this is gold!
A full transcript is available at:
http://hubshots.com/episode-22/
And you can subscribe to the podcast on iTunes, Stitcher and SoundCloud as well.
Enjoy!
Episode 25 of HubShots – the Unofficial Down Under HubSpot Podcast is now available.
Episode 23 of HubShots – the Unofficial Down Under HubSpot Podcast is now available.
Welcome to Episode 119 of HubShots! This episode we chat about HubSpot’s decision to add Forms in HubSpot Free and Starter. Plus look forward to...