An Integrated Approach To Your Web & Digital Strategy
All businesses have to be on social media, or at least that’s what we’re led to believe in this ultra-connected world in which we now live. But if your business isn’t doing the right things on social media you could potentially damage your brand.
Growth hacking is not, as many assume, all about marketing, nor is it particularly new, although the actual term itself is. Early adopters of growth hacking techniques would include companies such as LinkedIn, which from the very beginning focused on a “strong emphasis on user growth and engagement”.
LinkedIn is one of the most innovative social media sites to hit the internet in the last decade. Dedicated to creating relationships between co-workers, employers and potential future contacts, LinkedIn can be one of the more influential tools businesses can use to promote their products, mission statements and increase their sales numbers.
This week, the news broke that Facebook had acquired cross-platform messaging app ‘WhatsApp’ for $19bn, in a tale that’s captured the imagination of many, due to the ‘rags to riches’ nature of the story of one of its founder.