An Integrated Approach To Your Web & Digital Strategy
As we move into the second half of 2014, and a new financial year for Australia, many marketing managers will be considering the best approach when it comes to strategy and the tools they use to enable a robust and agile marketing campaign. As technology and online marketing become increasingly intertwined, what are managers doing to increase their efforts this year with regards to the tools they use?
AdWords isn’t a particularly straightforward job if you’re uncertain about how it works or if you’ve never used PPC before. Increasing your click through rate (CTR) is something that’s high on most people’s priority list as it can of course lead to more conversions, better Quality Scores and increased traffic.
Webinars have many plus points. They can be an excellent promotional and training tool and can even generate income and help to build your email list quickly.
Don't overlook the results of email marketing - done effectively the ROI is high. These four tips will help you get started.