An Integrated Approach To Your Web & Digital Strategy
A useful infographic that goes through the reasons how bounce rate can be improved (ie decreased) including some interesting benchmarks around common bounce rate stats for different types of content.
In my last post, we discussed how the introduction of ad extensions to Google’s AdRank are ensuring that AdWords is now more competitive than ever. With this in mind, today we’ll be looking at how to create ad extensions.
One of the nice features in elcomCMS is it's auto insert of Google Analytics document download tracking. In this post we go through how to set it up.
We’re all aware by now that the past couple of years have been exceptionally busy for the guys at Google. Major algorithm changes have come in across the board with Penguin, Panda and Hummingbird, but did you know that the search giant didn’t stop there, they’ve also added new algorithms to AdRank, the calculation in AdWords that determines PPC and the position your ad appears.